Aurora Magazine

Promoting excellence in advertising

Adweek

The End of an Era and the Hope of a Revival

The End of an Era and the Hope of a Revival

Through its commitment to authentic content, Aurora has served a foundational role in the evolution of Pakistan’s marketing and advertising industry, writes Amin Rammal. Updated 22 Aug, 2025 11:53am
Living, Not Just Loving the Brand

Living, Not Just Loving the Brand

Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza. Published 01 Sep, 2023 04:24pm