Requiem for an Industry
Economic challenges, connectivity issues, and a domestic market in retreat are posing an existential threat to Pakistan’s ad industry, warns Faizan Syed.
advertising spend
Why the Reports of TV’s Death Have Been Greatly Exaggerated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Client Advertising Spend FY 2022-23
Be Smart. Be Innovative. And up the Game.
Brands must continue to wage top-of-mind warfare as far as their media presence is concerned.