What Women In Advertising Want In 2022
Aurora polled Pakistan's 21 leading women in advertising and here are their responses.
Advertising industry of Pakistan
Locked in a Sisyphean embrace
To survive the next wave of change, agencies and clients need a drastic reset in attitude and mindset.
Too darned young?
Interview with Sabene Saigol - CEO, RED Communication Arts
“His contribution to the advertising industry was immense”
A tribute to Mukhtar Azmi (1934-2012).
Which Shan ad are you?
Take our quiz and find out!
When pioneering brands became lifestyle influencers
The trajectory of the branded journey.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
Taking a bow and saying thank you to PTV
PTV’s starring role in the development of the advertising industry.
Losing shine
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
The life and times of an ad child
Looking back with wonder...
“Accepting change is the spirit behind Manghi Communication Solutions”
Muzaffar Manghi, CEO, MCS, on his newly established agency and how he hopes to stand out from the competition.
The 'namaloom afraad' of our ad industry
Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry.
Being superhuman
Eight reasons why working in the advertising industry is simply awesome!