Planning the 2021 Battleground
Eisha Salim, Business Lead, Brainchild Communications, on survival in an uncertain world...
advertising in covid
Campaign Watch Nov-Dec 2020
2020 - a bad time for advertising.
Living The Digital-First Lifestyle
The pandemic has brought home the vital importance of being digitally enabled, writes Muhammad Ali Khan.
Happy As A Crazy Cow
Syed Amir Haleem on why brands are making programmatic advertising an integral part of their media strategy.
Shooting In The New Normal
S. Hyder on why shooting a commercial will really never be the same.
What’s Your Post Covid-19 Media?
Affan Cheema reassess the effectiveness of media platforms in the wake of the pandemic.
Keep Going No Matter What
Eight ways brands can steer through the COVID-19 crisis.