Aurora Magazine

Promoting excellence in advertising

advertising agency models

The Road to Convergence

The Road to Convergence

Creative and digital agencies are converging into hybrid models capable of delivering emotionally resonant brand-building campaigns and data-driven digital strategies, writes Rashna Abdi. Published 13 Jan, 2025 10:29am
Agency Business and the Future

Agency Business and the Future

AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal. Updated 10 Jan, 2024 10:43am