Procurement Sucks
Faraz Maqsood on why procurement is a hard no.
Advertising agencies and payments
Beware of the Peanuts and Monkeys Syndrome
The mounting cost-cutting pressures put on agencies by clients will have serious implications.
“People in agencies no longer make as much money as they used to"
In conversation with Michael J. Readman, Chairman, Z2C Limited.
Hiring monkeys
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity