Grow A Backbone
Tyrone Tellis on why the advertising industry doesn’t just need creativity – it needs a conscience.
advertising agencies
Extinction or Resurgence?
Despite the disruptions of the last three decades, ad agencies have failed to reinvent themselves, argues Oswald Lucas.
Just Saying
Aurora's ed on a few of the salient themes contained in The Dawn of Advertising in Pakistan (1947-2017).
Fault Lines Beyond the Media
A growth in media choice has exposed flaws within advertising.
We Are All Winners
Are the Effies bringing value to Pakistan’s advertising and marketing industries?
An Encounter With ‘Advertising’s Third Billion’
Ayesha Shaikh explores the opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
When Pioneering Brands Turned Into Lifestyle Influencers
Shoaib Qureshy charts the trajectory of the branded journey.
Growing Up with a Pencil in His Hand
Zeenat Chaudhary profiles Umair Anwar, CEO and Creative Lead, We Are Transmedia (WRT).
Running an Agency in the Age of AI
Some say the future may belong to AI, but for Atiya Zaidi, the future is about being human.
AI vs Art Directors
Should your agency adopt AI tools like Midjourney? Umair Kazi is inclined to say yes!
"I want to impact 10,000 lives every single day directly and put Pakistan on the map as a country that produces some of the best global marketing talent"
Faizan S. Syed, Founder and CEO, East River, speaks to Aurora about what makes his agency different and where he wants to take it.
ADASIA 1989 to ADASIA 2019 – A Celebration of Pakistani Advertising and Its Determination To Succeed...
The Curtain Rises On AdAsia 89
What Will Pakistani Advertising Look Like in 2098?
Ali Rez imagines the next 75 years – if only we could choose.
When Mighty Oaks From Acorns Do Grow...
S.M. Shahid looks back at the inception of the advertising profession.
Eyes on the Wrong Prize
Awards are an important part of any agency’s profile, but only when they address a genuine brief, writes Taimur Tajik.
Fear and Mediocrity
Ruled by fear, agency people opt for the mediocre.
Dealing with the Complexities of a Proliferating Media
A new model for integrated marketing communications.
“If a certain influencer suddenly becomes famous, we must have the ability to get to her before anyone else”
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.