Aurora Magazine

Promoting excellence in advertising

advertising agencies

Wellness and the Ad Agency

Wellness and the Ad Agency

Built on the ideals of innovation, Pakistan’s ad agencies are struggling to adapt to the needs of its newest workforce, writes Seema Jaffer. Updated 30 Apr, 2025 11:02am
Grow A Backbone

Grow A Backbone

Tyrone Tellis on why the advertising industry doesn’t just need creativity – it needs a conscience. Updated 18 Feb, 2025 05:28pm
Extinction or Resurgence?

Extinction or Resurgence?

Despite the disruptions of the last three decades, ad agencies have failed to reinvent themselves, argues Oswald Lucas. Published 27 Jan, 2025 10:50am
Just Saying

Just Saying

Aurora's ed on a few of the salient themes contained in The Dawn of Advertising in Pakistan (1947-2017). Published 15 Sep, 2023 11:31am
We Are All Winners

We Are All Winners

Are the Effies bringing value to Pakistan’s advertising and marketing industries? Updated 08 Jun, 2023 10:19am
AI vs Art Directors

AI vs Art Directors

Should your agency adopt AI tools like Midjourney? Umair Kazi is inclined to say yes! Updated 18 May, 2023 12:33pm
Eyes on the Wrong Prize

Eyes on the Wrong Prize

Awards are an important part of any agency’s profile, but only when they address a genuine brief, writes Taimur Tajik. Published 06 Mar, 2023 04:16pm
Fear and Mediocrity

Fear and Mediocrity

Ruled by fear, agency people opt for the mediocre. Published 17 Jan, 2023 12:04pm