Goodbye creativity?
Examining the reasons behind the deteriorating quality of creative work in Pakistan.
ad industry of Pakistan
Show me the money!
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
"The amount of nepotism in the advertising industry is insane."
A candid conversation with Yawar Iqbal on nepotism, lack of originality and how big MNCs have taken away creativity.