Procurement Sucks
Faraz Maqsood on why procurement is a hard no.
ad agencies and procurement
Squeezing Out the Sweet Spot
Highlights of the themes emerging from Aurora’s annual Talking Heads poll.
Everyone Wants to Be a Creative
Sheikh Adil Hussain retraces the steps that have led to the current ‘creative free for all’ in advertising.
Get Off My Turf!
Rather than looking at other ad services providers as unwelcome intruders,
agencies should welcome them as worthy collaborators.
Beware of the Peanuts and Monkeys Syndrome
The mounting cost-cutting pressures put on agencies by clients will have serious implications.
Welcome to the Age of Procurement
Julian Saunders presents, exclusively for Aurora readers, his knowledge bank on living with the compulsions of procurement.