BBDO Pakistan won 11 trophies including the Glass Spike, along with a Gold, Silver and five Bronzes for their campaign ‘The Bridal Uniform’ at the Spikes Asia 2018 Awards Ceremony which took place on September 28, 2018 at Marina Bay Sands Theatre, Singapore.
‘The Bridal Uniform’ campaign for UN Women was designed in collaboration with Ali Xeeshan Theater Studio and Mint PR, and raised awareness about child marriages by merging the designs of a school uniform and a bridal gown, and then hijacking the Bridal Couture Week in Pakistan to launch it.
The Lahore-based agency also won a Gold in the Print & Publishing category for designing the ‘World’s First Bulletproof Novel’ – a book bound with Kevlar-XP fibre that tells the story of Malala Yousafzai, Shazia Ramzan and Kainat Riaz and is published for SOC Outreach.
Additionally, 'Change The Clap,' a campaign designed to raise awareness about transgender rights won a Silver in PR, while ‘Remake The Boxer’ for PepsiCo Sting was shortlisted in the Creative Effectiveness category.
Regional Creative Director, BBDO Middle East and Pakistan, Ali Rez, who was also Jury President at Spikes 2018, said that “it’s an honour to have won again at a show as prestigious as Spikes Asia. The Glass Spike is especially a cherished win for us. Congratulations to all our partners and teams.” BBDO was also named as the Network of the Year for 2018.
The Spikes Asia Awards, supported by the C4As, are Asia Pacific's accolade for excellence in creative communications, celebrating the very best in creativity across the region.