Campaign Register (November-December 2022)

Client: Bank Al-Habib

Brand: AL Habib Digital Account
Brief: AL Habib Digital accounts can be opened anywhere, anytime without visiting the branch
Creative Agency: Bond Advertising
Media Agency: Bond Advertising
Digital Agency: Bank AL Habib
Creative Team: Asif Hussain
Account Team: Reem Ehterma, Shayan Yousuf
Media: TV, Print, Digital, Radio

Client: Bank Alfalah

Brand: BAFL Charges Waiver Campaign
Brief: First bank to offer charge-free banking
Creative Agency: Red Shoes Production
Media Agency: Media Pulse
Digital Agency: ITS
Creative Team: Raheel Yousuf, Mohammad Noman Zubair
Account Team: Adeel Raza
Media Team: Adeel Raza,Yaseen Moria

Client: Bank of Punjab

Brand: Bank of Punjab
Brief: Launch of TijaratAccount for easydigital transactions
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Naheed Zahra,Muhammad Tariq,Sarmad AhfazSiddiqui
Account Team: Umair Nadeem,Abu Huraira
Media: Print, OOH, Outletbranding

Client: Bank of Punjab

Brand: Bank of Punjab
Brief: BOP wins thebest digitalchannel/platformimplementationaward
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Naheed Zahra,Muhammad Tariq,Sarmad AhfazSiddiqui
Account Team: Umair Nadeem,Abu Huraira
Media: Print

Client: Bill & Melinda Gates Foundation

Campaign: Polio Eradication
Brief: To educateand encourageaudiences onbenefits of thepolio vaccine bydispelling myths
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Ferrukh Syed
Account Team: Nazim Qureshi
Media: Radio, TV

Client: Bisconi

Brand: Cocomo
Brief: Celebrate 20 yearsof Cocomo
Creative Agency: ManhattanCommunications
Digital Agency: Digitz Digitas
Media Agency: GroupM
Creative Team: Adeeba Khan,Sharjeel Ahmed,Mehwish Hasan,Shahzeb Ahmed
Account Team: Tehmina Siddiqi,Sameer Malik, S.M.Farrukh Anjum
Media: TV, Digital, OOH,POS

Client: DWP Group

Brand: Gree Pakistan
Brief: Winter Campaign for Gree Electric Heater
Digital Agency: Chameleon
Creative Team: Noreen Omer, Qayyum Tahir
Account Team: Zuhair Ahmed
Media: Social Media

Client: Haleeb Foods Limited

Brand: Haleeb
Brief: Promote Haleeb and National DessertMixes as the perfect match
Digital Agency: Chameleon
Creative Team: Noreen Omer, Ammar Yousuf
Account Team: Zubair Ellahi
Media: Social Media, POS

Client: Haleeb Foods Limited

Brand: Haleeb
Brief: “Do Kids Like Milk?” Yes, they do and thisis how
Digital Agency: Chameleon
Creative Team: Noreen Omer, Qayyum Tahir
Account Team: Zubair Ellahi
Media: Social Media

Client: Hameed Latif Hospital

Brand: Hameed Latif Hospital
Brief: Bringing hope in the New Year
Creative Agency: Synergy Dentsu
Digital Agency: Synite Digital
Creative Team: Naheed Zahra, Fakhra Mehmood, ArmeenFaruqi, Waqar Haider
Account Team: Zain ul Abedin, Salman Haider
Media: Digital

Client: Hush Puppies

Brand: Hush Puppies
Brief: Launch of Winter ’22 Hush Puppiesmaiden clothing line
Creative Agency: Conglo
Creative Team: Emen Kiani, Alizeh Rizvi
Account Team: Sheharyar Ali
Media: Digital, OOH

Client: Hyundai

Brand: Hyundai
Brief: The art that drives innovation
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Kayzad Giara, Sarmad Ahfaz Siddiqui,Areeb Altaf, Shireen Zaidi
Account Team: Zain ul Abedin, Salman Haider
Media: Print

Client: Hyundai

Brand: Hyundai
Brief: Launch co-branded Shelllubricantsexclusivelydesigned forHyundai vehicles
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Kayzad Giara, Sarmad Ahfaz Siddiqui,Areeb Altaf, Shireen Zaidi
Account Team: Zain ul Abedin, Salman Haider
Media: Print

Client: Hyundai

Brand: Hyundai
Brief: Wishing theHyundai family agreat year ahead
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Kayzad Giara,Sarmad AhfazSiddiqui, AreebAltaf, Shireen Zaidi
Account Team: Zain ul Abedin,Salman Haider
Media: Print

Client: Jubilee Life Insurance

Brand: Jubilee LifeInsurance
Brief: Why insurance is‘life assurance’, notjust ‘life insurance’
Creative Agency: PrestigeCommunications
Media Agency: PrestigeCommunications
Digital Agency: PrestigeCommunications
Creative Team: Saher ShakilHashmi, Erum Khaja
Account Team: Muhammad ZohaibAyaz, ShoaibBaloch
Media Team: Maroof Mirza

Client: Livvel

Brief: Promote Livvel football fever
Creative Agency: Firebolt63
Media Agency: Firebolt63
Digital Agency: Chameleon
Creative Team: Noreen Omer, Ammar Yousaf
Account Team: Zuhair Ahmad
Media: Social Media

Client: McDonald’s Pakistan

Brand: McDonald’s
Brief: Tactical promotionto communicatediscounts onMcArabia and MiniMcArabia
Creative Agency: ManhattanCommunications
Digital Agency: ManhattanCommunications
Creative Team:Adeeba Khan,Sharjeel Ahmed,Yasir Aslam,Shahzeb Ahmedand Ahmed Hassan
Digital Team: Faraz A. Khan,Shumaila Firdous,Asher Khan, SarimFahim, MahaFasihi, Arsalan H.Qureshi
Account Team:Tehmina Siddiqi,Shahbaz Mirza,Frayan Doctor
Media: OOH, Radio, In-store, Digital

Client: MDS Foods

Brand: Hardee’s Pakistan
Brief: Promote Cookies + Nescafé Coffee Refills deal
Creative Agency: Firebolt63
Media Agency: Firebolt63
Digital Agency: Chameleon
Creative Team: Noreen Omer, Saif Baig
Account Team: Zubair Ellahi
Media: Digital, Social Media, In-store

Client: MDS Foods

Brand: Hardee’s Pakistan
Brief: Promote the newValue ChickenMeal
Creative Agency: Firebolt63
Media Agency: Firebolt63
Digital Agency: Chameleon
Creative Team: Noreen Omer, SaifBaig, Waheed Tariq
Account Team: Zubair Ellahi
Media: Social media,OOH, In-storebranding

Client: P&G

Brand: Pampers
Brief: Convert mothersback to Pamperswith productinnovation and rashprotection benefits
Creative Agency: BBDO Pakistan
Media Agency: Starcom
Digital Agency: Symmetry Digital
PR Agency: Adcom
Creative Team: Nasir Qureshi,Mahira Hussain
Account Team: MuhammadAsfandyar
Media: Digital, OOH

Client: Pakistan Fruit Juice

Brand: Hico Ice Cream
Brief: Launch Hico’s Indulge Classic ice creamstick
Digital Agency: Chameleon
Creative Team: Noreen Omer, Ammar Yousuf
Account Team: Zubair Ellahi
Media: Social Media

Client: Pakistan Stock Exchange

Brand: Roshan EquityInvestment
Brief: How non-residentPakistanis candigitally investin PSX throughRoshan EquityInvestment Accounts
Creative Agency: Red ShoesProduction
Media Agency: Mediapulse
Digital Agency: Intellexal
Account Team: Raeda Latif, ObaidRehman
Media Team: Adeel Raza,Fakhruddin Saeed,Yaseen

Client: PCB

Brand: Pakistan versus New Zealand
Brief: Promote the New Zealand series ’22-’23
Creative Agency: Conglo
Creative Team: Jehanzeb Cheema, Emen Kiani, ZainabArif, Alizeh Rizvi, Willa Hafeez
Account Team: Sheharyar Ali, Muhammad Khan
Media: Digital, OOH

Client: PepsiCo Pakistan

Brand: Lay’s
Brief: Promote Lay’s asa favourite snackwhile watchingdramas
Creative Agency: BBDO Pakistan
Media Agency: Mindshare
Digital Agency: Grey Density
Creative Team: Nasir Qureshi,Mahira Hussain
Account Team: Farooq Qazi, ZainAslam
Media: TV, OOH, Radio,Social Media

Client: PepsiCo Pakistan

Brand: 7UP
Brief: 7UP and food go together
Creative Agency: BBDO Pakistan
Media Agency: Mindshare
Digital Agency: ALT Story
Creative Team: Atiya Zaidi, Maria Shamsi
Account Team: Tazeen Asaad, Rohan Aamir
Media: TV, Digital, OOH

Client: PSO

Brand: DEO MAX
Brief: Launch PSO DEO Max, Pakistan’s firstfully synthetic CK4 diesel engine oil
Creative Agency: Synergy Dentsu
Digital Agency: Convex Interactive
Creative Team: Ferrukh Syed, Zeeshan Rasheed
Account Team: Faisal Alavi, Kashif Anwer
Media: Digital, OOH, POS

Client: PSO

Brand: PSO
Brief: Use Iqbal’s poetry as the song for Gen Z
Creative Agency: Synergy Dentsu
Digital Agency: Convex Interactive
Creative Team: Usama Qasmi, Ferrukh Syed
Account Team: Adiya Nabi, Faisal Alavi
Media: Digital

Client: Sabroso

Brand: Sabroso
Brief: Promote Sabroso, and change perceptionsabout processed and packaged food
Creative Agency: Conglo
Creative Team: Emen Kiani, Zainab Arif
Account Team: Sheharyar Ali, Muhammad Khan
Media: TV, OOH, Digital

Client: Smart Lane

Brand: Smart Lane
Brief: Launch Smart Lane as the most efficientdelivery aggregator for businesses andSMEs
Creative Agency: Conglo
Creative Team: Emen Kiani, Jehanzeb Cheema, ZainabArif, Alizeh Rizvi
Account Team: Sheharyar Ali
Media: DVC, OOH, Digital

Client: Spotify

Brand: Spotify
Brief: Promote Spotify asthe festive season’schoice
Creative Agency: BBDO Pakistan
Media Agency: IG Square
Digital Agency: BBDO Pakistan
Creative Team: Atiya Zaidi, NasirQureshi, MahiraHussain, RazaHumayun
Account Team: MuhammadAsfandyar
Media: Digital, OOH

Client: State Life Pakistan

Brand: Corporate
Brief: Tribute to Allama Iqbal on his birthday
Creative Agency: Synergy Dentsu
Media Agency: Synergy Dentsu
Creative Team: Safder Ali, Imran Khan
Account Team: Faisal Alavi
Media: Print

Client: Sultan Banaspati and Cooking Oil

Brand: Sultan Banaspati and Cooking Oil
Brief: Build brand equity
Creative Agency: Conglo
Creative Team: Emen Kian, Zainab Arif, Alizeh Rizvi
Account Team: Sheharyar Ali
Media: Digital

Client: Super Asia

Brand: Super Asia Washing Machines
Brief: Launch new models
Creative Agency: Synergy Dentsu
Media Agency: Synchronize Carat
Creative Team: Waqar Haider
Account Team: Salman Haider
Media: Digital, TV, Print