Life and Death
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
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Dumb Ways to Die
This campaign inspired me the most, an idea to prevent London metro casualties. Entertaining, simple and sticky, you can’t take the song out of your head.
Syed Yawar Iqbal is ECD, JWT | GREY Pakistan. yawar.iqbal@jwtgrey.com
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