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A Few of my Favourite Things
Vicks – Touch Of Care
Category: Digital
How lucky are the storytellers who manage to penetrate into the deepest depths of our souls. This is what the Vicks ‘Touch Of Care’ campaign did so effortlessly. The ad tells the true story of Nisha Lobo, a teenager who was born with the incurable skin condition called Ichthyosis. Nisha was abandoned when she was two-weeks-old and adopted by a caring couple, Aloma and David Lobo. Under the message ‘Every Child Deserves The Touch Of Care’, the film beautifully demonstrates how love can be a life changer for the lesser-abled.
Agency: Publicis Singapore