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Pakistan’s first digital OOH conference
Kinetic Pakistan, in collaboration with Octara, Pakistan Advertisers’ Society (PAS) and The Dawn Media Group organised the two-day ‘Ahead of the Curve’ AOTC 1.0 – Signs of Tomorrow Digital Conference on April 17 (in Lahore) and April 19 (In Karachi).
The Conference brought together industry leaders, advertisers, media buyers and marketers who discussed the evolution of OOH, as well its importance over the years given the emergence of Digital OOH (DOOH).
The conference, which was primarily attended by advertising and marketing professionals, was hosted by Dave Nelissen, Media and Communication Strategist and CEO, Mount Scott.