Nailing It with Underwood
Anusha Zahid reviews Interwood's new campaign 'Trust the Experts'.
Anusha Zahid
Long Live Mr. Burger
Anusha Zahid profiles a uniquely Pakistani brand that has survived the onslaught of major international competition.
A Tongue-in-Cheek Challenge to the Status-Quo
What's behind Changan's catchy ad campaigns?
Pakistan’s Intrepid Archaeologist
Anusha Zahid profiles Dr Asma Ibrahim, Director SBP Museum and Art Gallery.
A Passion to Travel and to Connect
Imran Ahmed, CEO, Pace Media, in profile.
Bridging the Academia-Industry Divide
For the government’s Digital Pakistan vision to be realised, academia and industry
need to adopt a more collaborative approach.
"We have changed opinions about Pakistan. That is the cherry on the cake"
Interview with Shahid Abdulla, project lead, of the Pakistan Pavilion at Expo 2020 Dubai.
In His Father’s Footsteps
A day in the life of kiryana store owner, Abdul Wahid.
Come Into My Kiryana
Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
Pakistan’s Very Own M&S
"Unlike other textile and apparel sectors, there is no market data for this category and no association of the producers..."
Dettol Ensures Safe Prayers for Everyone
Reckitt Pakistan introduces the first ever Social Distancing Prayer Mats in the country.
IGLOO Turns 50
Charting Igloo’s journey from its launch in 1971.
Interview: Syed Talha Imam, GM, FrieslandCampina Engro
The changes the ice-cream and frozen dessert segment has witnessed recently.
Charting Covid-19
Tracing Covid-19’s trajectory in Pakistan and its impact; from the first positive case to the arrival of the vaccine,
Charging Up the EV Opportunity
Producing ‘Made in Pakistan’ batteries for electric cars may well represent a huge economic opportunity for the country.
A Long Road to a Faster Lane?
Can Pakistan’s automotive industry take the plunge into the 21st century?
Boarding for Better Horizons
Will Virgin Atlantic and the launch of AirSial bring more air traffic to Pakistani skies?
The Story of Shahi
Anusha Zahid looks at the turnaround of a Pakistani legacy brand.
The Strategic Thinker
Anusha Zahid profiles Muhammad Ali Khan, Associate Director, Creative and Strategy, Spectrum VMLY&R.
Redesigning Lifestyles
Interwood launches multiple campaigns during Covid-19.