Anusha Zahid reviews Interwood's new campaign 'Trust the Experts'.
Published 08 Mar, 2022 04:28pm
Anusha Zahid profiles a uniquely Pakistani brand that has survived the onslaught of major international competition.
Published 26 Jan, 2022 10:28am
What's behind Changan's catchy ad campaigns?
Published 24 Jan, 2022 10:12am
Anusha Zahid profiles Dr Asma Ibrahim, Director SBP Museum and Art Gallery.
Updated 27 Mar, 2024 10:24am
Imran Ahmed, CEO, Pace Media, in profile.
Published 02 Nov, 2021 11:16am
For the government’s Digital Pakistan vision to be realised, academia and industry
need to adopt a more collaborative approach.
Published 19 Oct, 2021 12:53pm
Interview with Shahid Abdulla, project lead, of the Pakistan Pavilion at Expo 2020 Dubai.
Updated 15 Oct, 2021 11:39am
A day in the life of kiryana store owner, Abdul Wahid.
Published 03 Sep, 2021 10:38am
Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
Updated 25 Aug, 2021 11:54am
"Unlike other textile and apparel sectors, there is no market data for this category and no association of the producers..."
Updated 23 Aug, 2021 10:30am
Reckitt Pakistan introduces the first ever Social Distancing Prayer Mats in the country.
Updated 26 Aug, 2021 01:49pm
Charting Igloo’s journey from its launch in 1971.
Updated 09 Jul, 2021 11:11am
The changes the ice-cream and frozen dessert segment has witnessed recently.
Published 02 Jul, 2021 10:46am
Tracing Covid-19’s trajectory in Pakistan and its impact; from the first positive case to the arrival of the vaccine,
Updated 20 Apr, 2021 01:15pm
Producing ‘Made in Pakistan’ batteries for electric cars may well represent a huge economic opportunity for the country.
Published 11 Mar, 2021 03:43pm
Can Pakistan’s automotive industry take the plunge into the 21st century?
Updated 02 Mar, 2021 03:40pm
Will Virgin Atlantic and the launch of AirSial bring more air traffic to Pakistani skies?
Published 19 Feb, 2021 03:20pm
Anusha Zahid looks at the turnaround of a Pakistani legacy brand.
Published 21 Jan, 2021 04:11pm
Anusha Zahid profiles Muhammad Ali Khan, Associate Director, Creative and Strategy, Spectrum VMLY&R.
Published 14 Jan, 2021 02:50pm
Interwood launches multiple campaigns during Covid-19.
Updated 27 Oct, 2020 03:39pm
