Aurora Magazine

Promoting excellence in advertising

Anusha Zahid

Scions of steel

Scions of steel

Hussain Agha, CEO, ASIL, Samir Chinoy, Director, Sales & Marketing, ISL and Shayan Akberali, CEO,ASL, in profile Updated Feb 25, 2019 10:23am
RB dares

RB dares

Reckitt Benckiser deploys men to empower women. Updated Feb 14, 2019 10:02am
Organic spurts

Organic spurts

Examining the rising local organic personal care segment in Pakistan. Published Nov 07, 2018 01:14pm
From ‘farm to fork’

From ‘farm to fork’

How are Shezan and Mitchell's adapting to the changing trends in the food processing industry? Updated Sep 26, 2018 02:37pm
Hamdard rebrands

Hamdard rebrands

Will Hamdard’s attempt to revamp their legacy with a new vision work? Updated Sep 19, 2018 11:47am
Sapphire goes ‘green’

Sapphire goes ‘green’

Becomes the first fashion brand in Pakistan to introduce recycled seed bags to curb pollution. Updated Aug 20, 2018 03:17pm
High5s for health

High5s for health

Unilever’s brand Lifebuoy celebrated Global Hand washing Day in Karachi with the theme, ‘High5forHandwashing'. Published Jul 26, 2018 06:23pm
Own a slice of the new Silk Route

Own a slice of the new Silk Route

Eiwan Developments launch their first project 'Oshun', a beachfront, resort-style housing project in Gwadar. Published Jun 20, 2018 10:54am
FOR THE LOVE OF FOOD

FOR THE LOVE OF FOOD

What happens to the dining industry when consumers’ expectations of ‘experience’ and ‘convenience’ rise? Updated May 09, 2018 10:50am