Aurora Magazine

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Anusha Zahid

Bridging the Academia-Industry Divide

Bridging the Academia-Industry Divide

For the government’s Digital Pakistan vision to be realised, academia and industry need to adopt a more collaborative approach. Published 19 Oct, 2021 12:53pm
Come Into My Kiryana

Come Into My Kiryana

Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies. Updated 25 Aug, 2021 11:54am
Pakistan’s Very Own M&S

Pakistan’s Very Own M&S

"Unlike other textile and apparel sectors, there is no market data for this category and no association of the producers..." Updated 23 Aug, 2021 10:30am
IGLOO Turns 50

IGLOO Turns 50

Charting Igloo’s journey from its launch in 1971. Updated 09 Jul, 2021 11:11am
Charting Covid-19

Charting Covid-19

Tracing Covid-19’s trajectory in Pakistan and its impact; from the first positive case to the arrival of the vaccine, Updated 20 Apr, 2021 01:15pm
Charging Up the EV Opportunity

Charging Up the EV Opportunity

Producing ‘Made in Pakistan’ batteries for electric cars may well represent a huge economic opportunity for the country. Published 11 Mar, 2021 03:43pm
Boarding for Better Horizons

Boarding for Better Horizons

Will Virgin Atlantic and the launch of AirSial bring more air traffic to Pakistani skies? Published 19 Feb, 2021 03:20pm
The Story of Shahi

The Story of Shahi

Anusha Zahid looks at the turnaround of a Pakistani legacy brand. Published 21 Jan, 2021 04:11pm
The Strategic Thinker

The Strategic Thinker

Anusha Zahid profiles Muhammad Ali Khan, Associate Director, Creative and Strategy, Spectrum VMLY&R. Published 14 Jan, 2021 02:50pm
Behind the Mask

Behind the Mask

Jofa was the first Pakistani fashion designer to take the initiative of producing PPE. Updated 11 Aug, 2020 02:39pm