Aurora Magazine

Promoting excellence in advertising

Anusha Zahid

Journey to the high end

From basic wheat and ghee wholesale shop, Aurora charts the journey of S. Abdulla & Co. to high-end home retail. Updated Aug 05, 2019 12:10pm

Behold a storyteller

S. Zaheeruddin Ahmed, Founder, iD Creations, in profile. Updated Jun 22, 2019 09:48am

The Leo within

Taimur Ahmed, a former advertising professional and currently, CEO, Megatech Trackers, in profile. Updated May 04, 2019 12:30pm

Scions of steel

Hussain Agha, CEO, ASIL, Samir Chinoy, Director, Sales & Marketing, ISL and Shayan Akberali, CEO,ASL, in profile Updated Feb 25, 2019 10:23am

RB dares

Reckitt Benckiser deploys men to empower women. Updated Feb 14, 2019 10:02am

Organic spurts

Examining the rising local organic personal care segment in Pakistan. Published Nov 07, 2018 01:14pm

From ‘farm to fork’

How are Shezan and Mitchell's adapting to the changing trends in the food processing industry? Updated Sep 26, 2018 02:37pm

Hamdard rebrands

Will Hamdard’s attempt to revamp their legacy with a new vision work? Updated Sep 19, 2018 11:47am

Sapphire goes ‘green’

Becomes the first fashion brand in Pakistan to introduce recycled seed bags to curb pollution. Updated Aug 20, 2018 03:17pm