Eight ads with great insight
Kenwood – DC Inverter AC
Category: TVC
Shorter duration communications are evolving from elaborate stories to moments, and this Kenwood series perfectly does that. Funny insights (leading to the product role) and excellent casting make these ads quite special.
Agency: Arey Wah, Pakistan
Never Say No To Panda – Panda Cheese
Category: TVC
As children, we were hooked to Tom and Jerry cartoon series because of its predictable humour. We knew what was going to happen next, but we still wanted to see it happen! Using predictable humour, this hilarious series shows a giant panda terrorising anyone who dares to say no to panda cheese.
Agency: Advance Marketing, Egypt
Johnnie Walker – Dear Brother
Category: TVC
If it touches you, it stays with you. A fine example of emotional storytelling with an unexpected twist in the end. It talks about ‘being free’, perfectly coinciding with Johnnie Walker’s ‘Keep Walking’ mantra. It has music to die for too.
Agency: Filmakademie Baden-Württemberg, Germany
Heineken – Worlds Apart
Category: TVC
Every so often, brands try to talk about controversial issues that matter to us. However, more often than not, they fail. But not this Heineken communication. This experimental ad puts strangers with opposing opinions in a room and wonderfully brings in the product as the platform for debate and resolution.
Agency: Publicis, UK