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The DIY ad kit for Islamic banking
Let’s face it; the world of advertising is a make-believe world. It is a world built on outward appearances and people ridicule it for its superficiality. However, a lot of effort goes into making that artificiality appear real and in most cases the success is determined by how close to reality the advertising appears to be.
Sadly, superficiality is rampant in the advertising we see around us and nowhere is this most painfully obvious than in the advertising for Islamic financial services. There seems to be a customised DIY kit for churning out communication for Islamic banking.