A Few of our Favourite Things
UN Women Pakistan – #BeatMe
Category: TV
A powerful message against domestic violence delivered through a strong script and execution. The campaign includes Aamina Sheikh, Meesha Shafi, Naseem Hameed, Sana Bucha – all prominent women in their fields of expertise – standing up against violence and challenging men to beat them; but at things they are good at.
Agency: BBDO, Pakistan
Shell Advance – Once upon a bike
Category: TV
Every bike rider shares a special relationship with his bike; whether it’s driving through heavy traffic, sneaking out on a date, or rushing to his first job. This is the insight that Shell cleverly builds on in this campaign. The articulate Urdu script, emotive voiceover and shots all complement the brand’s insight, and make this ad a treat to watch.
Agency: JWT Pakistan
Nurpur – Dairy
Category: TV
Perhaps one of few local ads with no voiceover or dialogue, yet it communicates the products’ functions brilliantly. The inviting shots of Nurpur’s dairy products, the well-blended background music by Noori, and the beautiful Sadaf Kanwal enjoying every bite – food porn at its best!
Agency: Fishbowl, Pakistan
Big Bazaar – Naiki ka maheena
Category: TV
Good storytelling, apt characterisation and a simple yet effective idea that evokes Ramazan’s spirit of sharing and compassion. The ad touches the heart and always brings a smile to one’s face!
Agency: DDB Mudra West, India
Dostea – Ghar
Category: TV
Family-centric ads tend to revolve around a typical ‘saas bahu’ setup. Yet here, Dostea’s Ghar, a series of five ads, show a quirky family excited and curious to meet the newest member – the bahu – of the family. Dance, drama and dosti, these ads were fun to watch and made joint families cool again!
Agency: Fishbowl, Pakistan