Pakwheels.com launched its first mass media campaign yesterday. The campaign marks the official launch of the Pakwheels brand although the website has been a popular gathering place for auto enthusiasts, buyers, sellers and dealers since 2003.

Pak Wheels TVC 2015
Pak Wheels TVC 2015 Production: Tadpole Films Director : Ahsan RahimAssociate Dir : Mukhtar Zaidi DOP : Zain HaleemAudio : Shani ArshadSet & Art Dir : Nauman Kashif ArtefactWardrobe & Styling : Noman Yasir Post : Tadpole Films - Taha Ali Animation & Online : Vertex MediaMakeup : Waqar HussainGaffer : Rehan HussainProducers : Asmat Ullah & Rehan Abbasi
Posted by Advertistan on Thursday, October 1, 2015

Speaking to Aurora, Raza Saeed, CEO, Pakwheels.com, said the purpose of the campaign is to “further cement our leadership position in automobile vertical [websites] and to educate recent/future internet converts about how they can make the second biggest purchase of their lifetime (after a house) through the internet or a smartphone by using PakWheels.com.”

Read: Interview of Raza Saeed, CEO, Pakwheels.com

Considering the huge investment involved in a campaign that spans TV, print, radio, digital and OOH, Saeed says it will be “rewarding over the long term.”

The brand is also planning to release tactical campaigns focusing on key products and USPs in the near future.

Pakwheels.com Pakwheels Pakwheels ad Raza Saeed Pakwheels