Aurora Magazine

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BBDO Pakistan wins first ever Gold Lions at Cannes

Updated Jun 27, 2015 10:16am
BBDO Pakistan wins Lions for its 'Not a Bug Splat' and 'The World's First Billbed' campaigns.

BBDO Pakistan won two Gold Cannes Lions (a first for the country) and a Bronze Lion at the Cannes Lions 2015.

The two Gold Lions were won in the Design category (posters and public space) for the agency’s ‘Not a Bug Splat’ campaign which was released in 2014 on behalf of Reprieve/Foundation for Fundamental Rights and involved creating massive art installations to engage drone operators and create awareness about the human impact of drone strikes.

The campaign has so far also been awarded a Bronze Lion (in 2014), three Silver and seven Bronze at Spikes Asia, two Silver and a Bronze at One Show, three Pencils at D&AD, a Gold Effie, five Golds, three Silvers and two Bronze at Dubai Lynx, four PAS Awards along with several other awards.

BBDO’s Bronze Lion was for a campaign the agency did for Moltyfoam called ‘The World’s First Billbed’. Speaking to Aurora in 2014, Madeeha Noor, then ECD (now former ECD) at BBDO Pakistan, explained that the campaign involved installing billboards for Moltyfoam that could be converted into beds at night.

These convertible beds were placed in nine different cities and the idea, says Noor was to “use the ‘big bad world of advertising’ to do a bit of good – not just advertise but advertise in a way that makes a difference.”

(L) Ali Mumtaz, Freelance Creative Consultant, and (R) Assam Khalid, Strategic Planning Director, BBDO Pakistan received the award on the agency's behalf.
(L) Ali Mumtaz, Freelance Creative Consultant, and (R) Assam Khalid, Strategic Planning Director, BBDO Pakistan received the award on the agency's behalf.
(L) Assam Khalid and (R)Ali Mumtaz.
(L) Assam Khalid and (R)Ali Mumtaz.