Aurora Magazine

Promoting excellence in advertising

Jan - Feb 2024

Books & Reviews Published in Jan-Feb 2024
AI and the Yellow School Bus

AI and the Yellow School Bus

As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed.
Attitude Rather Than Grades

Attitude Rather Than Grades

Until Pakistan’s institutes of higher learning acknowledge the critical need to take an entirely new approach to the education they are imparting, graduates will have to learn to unlearn to succeed in their chosen career paths, argues Atiya Zaidi.
A New Education Order

A New Education Order

The current educational transformation is not merely about embracing new technologies. It is about fostering a new mindset towards education, writes Hasan Saeed.
The Struggle To Keep Up-To-Date

The Struggle To Keep Up-To-Date

As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain.
My Favourite Things Profile Campaign Register Campaign Watch
Campaign Watch

Campaign Watch

Shiraz Malik, Creative Director and Partner, Half Full Studio, picks his favourite and not-so-favourite recent ad campaigns.
Branded Bubbles Campaigns Launches