Aurora Magazine

Promoting excellence in advertising

Jan - Feb 2023

Branded Bubbles
Living My Dream

Living My Dream

A day in the life of Maria Umar, founder and president of Women’s Digital League.
Published in Jan-Feb 2023
Of Cafés and Kaifis

Of Cafés and Kaifis

Why most local brands do not realise the long-term implications bad press has on a brand.
Living the Programmatic Life

Living the Programmatic Life

Muhammad Ghouse Uddin Khan, CEO, Alliancez, on the role his ad tech company plays in Pakistan’s media buying space.
Eyes on the Wrong Prize

Eyes on the Wrong Prize

Awards are an important part of any agency’s profile, but only when they address a genuine brief, writes Taimur Tajik.
People Interview
Heralding a Historic Transformation

Heralding a Historic Transformation

In conversation with Yousaf Hussain, President and CEO, Faysal Bank Limited about the importance of fully understanding the principles that underpin Islamic finance and the historic transformation FBL has recently completed. 
Campaign Register Agencies Campaign Watch My Favourite Things Launches
Embracing Comfort

Embracing Comfort

Packages Group’s new sanitary napkins brand Embrace tackles the stigma associated with feminine hygiene.
Campaigns
Maamta Forever

Maamta Forever

Dalda's latest campaign centres on a mother and her son and showcases their journey through time.