Aurora Magazine

With an increasingly more gender-conscious environment, Pakistan’s glaring gender disparity among the banked population may soon improve.

A day in the life of Maria Umar, founder and president of Women’s Digital League.

Interview with Naveed Asghar, CEO, GroupM Pakistan.

Syed Amir Haleem on how to use AI to generate leads.

Is WhatsApp becoming a workplace dystopian tool? Umair Kazi poses the question.

Sheeza Ahmed, SVP, HabibMetro Bank, in profile.

Why most local brands do not realise the long-term implications bad press has on a brand.

Ask and listen, advises Julian Saunders.

Mehwish Aslam highlights e-commerce trends to watch out for in 2023.

Muhammad Ghouse Uddin Khan, CEO, Alliancez, on the role his ad tech company plays in Pakistan’s media buying space.

Banks need to significantly differentiate their Roshan Digital Account offering, argues Muhammad Ali Khan.

Banks should leverage the opportunities cricket sponsorships offer to increase financial inclusion, argues Arafat Mir.

Awards are an important part of any agency’s profile, but only when they address a genuine brief, writes Taimur Tajik.

Pakistani banks would benefit from a good dose of storytelling, writes Sami Qahar.

Fatima S. Attarwala explores the modalities involved in obtaining personal loans. 

Banks should take note of the role agriculture can play to ensure Pakistan’s prosperity, writes Aijaz Nizamani

Despite myriad challenges, digital financial services are on the up, writes Sadia Kamran.

Will Pakistan’s banking system be able to effect its conversion to a completely Islamic system within the govt’s stated timeline?

Javaid Iqbal examines what banks must do to become fully digitised.

In light of Telenor’s imminent buyout, Yasmin Malik remembers the brand’s best marketing initiatives.

Interview with Maya Ismail, Chairperson, HBL Sustainability Forum.

In conversation with Yousaf Hussain, President and CEO, Faysal Bank Limited about the importance of fully understanding the principles that underpin Islamic finance and the historic transformation FBL has recently completed. 

Ad campaigns released in November-December 2022.

Faraz Maqsood Hamidi puts on his seer’s hat to forecast the year ahead.

Murteza Aftab talks about recent ads that hit the spot. And some that didn't.

Noor Sohail lists his favourite local and global ads from the recent past.

Packages Group’s new sanitary napkins brand Embrace tackles the stigma associated with feminine hygiene.

Dalda's latest campaign centres on a mother and her son and showcases their journey through time.