Aurora Magazine

Promoting excellence in advertising

May - Jun 2023

Campaign Register Published in May-Jun 2023
Are Brands Missing the Digital Point?

Are Brands Missing the Digital Point?

Stuck in a legacy mindset, brands are failing to use the unique features and functionalities that digital offers in their campaigns, argues Muhammad Ali Khan.
Making Generative AI Work for You

Making Generative AI Work for You

Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad.
A Kingdom Opens Up

A Kingdom Opens Up

Zeenat Chaudhary explores how Saudi Arabia's advertising landscape is evolving.
Policy Shortfalls

Policy Shortfalls

Amir Jahangir comments on the recently announced National Artificial Intelligence Policy.
Branded Bubbles Most Read
Chinese Cool

Chinese Cool

Shahzeb Hasan on how Chinese brands are breaking perceptions and capturing new markets.
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