Ad Campaigns Released in March-April 2023
Published in May-Jun 2023
Oswald Lucas, Chief Creative Officer, RG Blue Communications lists his favourite ads.
Is AI robbing you of your sleep? Read on...
Jahanzaib Haque, author of Pakistan’s Internet Landscape 2022 and Chief Digital Strategist and Editor, Dawn.com, speaks to Mamun M. Adil about key takeaways from the report.
Programmatic DOOH will be a game-changer for advertisers, writes Ahsan Sheikh.
Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.
Zeenat Chaudhary profiles Badar Khushnood, co-Founder Bramerz and Fishry.com.
Is AI advertising’s shiny new toy? Tyrone Tellis poses the question.
It’s not about resistance but about integration, argues Sarah Fahim
Stuck in a legacy mindset, brands are failing to use the unique features and functionalities that digital offers in their campaigns, argues Muhammad Ali Khan.
Asrar Alam discusses the infinite possibilities AI can bring to creativity.
Syed Amir Ali, President & CEO, BankIslami, speaks to Mamun M. Adil about his bank’s digital transformation.
Imtiaz N. Mohammad, CEO, OrangeFox, speaks to Mariam Ali Baig about Pakistan’s digital transformation.
Do Pakistani businesses really get digital transformation? Nabeel Qadeer poses the question.
Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad.
The greatest value of human analysis lies in our ability to answer ad hoc questions that are complex and nonlinear, argues Ans Khurram.
Julian Saunders on how brands should navigate the next few years.
Leon Menezes reviews A Bank is Born by Nadeem Hussain
Zeenat Chaudhary explores how Saudi Arabia's advertising landscape is evolving.
Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain.
AI is here to stay, whichever way you look at it, argues Syed Amir Haleem.
Amir Jahangir comments on the recently announced National Artificial Intelligence Policy.
Dr Agha Ali Raza and Dr Ihsan Ayyub Qazi discuss the tremendous potential of AI in the positive transformation of our lives.
What does an AI chatbot do all day?
Sumaira Mirza showcases the transformative power of AI on creativity.
Shahzeb Hasan on how Chinese brands are breaking perceptions and capturing new markets.
Rashna Abdi on AI options that may help make human imperfection perfect.
Syed Amir Jafri, CEO, E.Ocean, and co-Founder, KistPay, speaks to Mamun M. Adil about the progression of his companies and the future of AI and digital transformation in Pakistan.
Fiza Kazmi on why plus sizes are still hard to find on Pakistan’s fashion radar.
Jawwad Ahmed Farid, Professor of Practice, IBA School of Maths & Computer Science, speaks to Aurora about where AI stands in Pakistan in terms of its applications, research and future.