Aurora Magazine

Campaign Register

Campaign Register (May-June 2023)

Ad Campaigns Released in March-April 2023

 

Published in May-Jun 2023

A Few of my Favourite Things

Oswald Lucas, Chief Creative Officer, RG Blue Communications lists his favourite ads.

 

Principles Remain. Rules Change.

Is AI robbing you of your sleep? Read on...

 

“A huge and consistent finding is the massive gender gap when it comes to internet access”

Jahanzaib Haque, author of Pakistan’s Internet Landscape 2022 and Chief Digital Strategist and Editor, Dawn.com, speaks to Mamun M. Adil about key takeaways from the report.

 

OOH Goes Programmatic

Programmatic DOOH will be a game-changer for advertisers, writes Ahsan Sheikh.

 

“Digital transformation is a great term that can be hashtagged on LinkedIn”

Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.

 

Fronting Pakistan’s Tech Transformation

Zeenat Chaudhary profiles Badar Khushnood, co-Founder Bramerz and Fishry.com.

 

AI and the Nightingale

Is AI advertising’s shiny new toy? Tyrone Tellis poses the question.

 

Colour Me ‘Curious’. AI Is Not Stealing My Job.

It’s not about resistance but about integration, argues Sarah Fahim

 

Are Brands Missing the Digital Point?

Stuck in a legacy mindset, brands are failing to use the unique features and functionalities that digital offers in their campaigns, argues Muhammad Ali Khan.

 

Mad Men vs. Mad Machines

Asrar Alam discusses the infinite possibilities AI can bring to creativity.

 

“Unless all your staff are digitally proficient, they cannot digitise their customers’ journey”

Syed Amir Ali, President & CEO, BankIslami, speaks to Mamun M. Adil about his bank’s digital transformation.

 

“A thought leader versus an operation specialist are two different capabilities”

Imtiaz N. Mohammad, CEO, OrangeFox, speaks to Mariam Ali Baig about Pakistan’s digital transformation.

 

Implementing Digital Transformation for Business Success

Do Pakistani businesses really get digital transformation? Nabeel Qadeer poses the question.

 

Making Generative AI Work for You

Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad.

 

The Impact of Generative AI on Data Analytics

The greatest value of human analysis lies in our ability to answer ad hoc questions that are complex and nonlinear, argues Ans Khurram.

 

AI and the Future

Julian Saunders on how brands should navigate the next few years.

 

Lessons in Leadership

Leon Menezes reviews A Bank is Born by Nadeem Hussain

 

A Kingdom Opens Up

Zeenat Chaudhary explores how Saudi Arabia's advertising landscape is evolving.

 

Embracing the Inevitable

Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain.

 

The Good, the Bad and the Ugly

AI is here to stay, whichever way you look at it, argues Syed Amir Haleem.

 

Policy Shortfalls

Amir Jahangir comments on the recently announced National Artificial Intelligence Policy.

 

Transcending the Potential of the Human Experience

Dr Agha Ali Raza and Dr Ihsan Ayyub Qazi discuss the tremendous potential of AI in the positive transformation of our lives.

 

Branded Bubbles

Rewrite, Repeat, Rant: A Peek into the Psyche of an AI Chatbot

What does an AI chatbot do all day?

 

Most Read

AI For Advertising

Sumaira Mirza showcases the transformative power of AI on creativity.

 

Chinese Cool

Shahzeb Hasan on how Chinese brands are breaking perceptions and capturing new markets.

 

My Adventures in AI

Rashna Abdi on AI options that may help make human imperfection perfect.

 

“ChatGPT will become an important tool if you ‘train’ it correctly”

Syed Amir Jafri, CEO, E.Ocean, and co-Founder, KistPay, speaks to Mamun M. Adil about the progression of his companies and the future of AI and digital transformation in Pakistan.

 

Feature

One Size Does Not Fit All

Fiza Kazmi on why plus sizes are still hard to find on Pakistan’s fashion radar.

 

People

The threat of maliciously directed AI through human agency exists today

Jawwad Ahmed Farid, Professor of Practice, IBA School of Maths & Computer Science, speaks to Aurora about where AI stands in Pakistan in terms of its applications, research and future.