Published in Jul-Aug 2022
Pitches are (mostly) an expensive waste of time and the fault is both the agency’s
and the client’s.
Zeenat Chaudhary profiles Syed Jawaid Iqbal, President and CEO, Corporate and Marketing Communications (CMC).
Say 'ouch' and move on, advises Faraz Maqsood Hamidi.
Stephen Brobst, CTO, Teradata, on the importance of big data and how data management platforms work.
Cryptocurrencies and blockchain could offer Pakistan another chance to attract new FDIs, writes Jafer Ali Shariff.
Is the Metaverse the marketing platform of the future? Umair Kazi dissects the question.
Brands must continue to wage top-of-mind warfare as far as their media presence is concerned.
A day in the life of a supermarket trolley.
Ali Rez gives his 22 observations after attending Cannes Lions 2022.
Sarah Yaldram presents a few basic tips brands should deploy.
Noor Alam, CMO, KFC Pakistan, speaks about the brand’s progress over the years.
Kazim Alam on why the proposed taxation measures announced in the recent budget
are bad news for the banking sector.
The imposition of new taxation measures will not solve Pakistan’s fundamental economic problems.
Sheikh Adil Hussain discusses how brands can maintain their consumption momentum in difficult economic times.
Shoaib Qureshy presents his recipe on how to produce results in a period of reduced ad spends.
The structural issues that hamper Pakistan’s economic future.
Rashna Abdi on her memories of an iconic brand.
Armna Khan lists her favourite recent ad campaigns.
Mahaa Saeed, ACD, Red Communications (Publicis Groupe), lists her favourite and not-so-favourite recent ad campaigns.
If Pakistan is to move beyond its systemic boom and bust cycles, it will have to completely change its economic modus operandi.
Pakistan needs to move forward and make transformational decisions that lead to clearly articulated purposes and goals.
Feeling stressed? Pick a tune.
President of OICCI and President & CEO, Engro Corp, speaks to Aurora about the depth of the current economic crises.
How agencies and brands can weather the prevailing economic climate.
HMB ensures financial support to its customers through Aapka Habib, Aapke Saath campaign.
Why National Foods redesigned their recipe mix boxes after 13 years.
Despite the current bleak scenario, Pakistani start-ups need to exercise patience
to ride out the storm.
How the new Abhi app let's users withdraw their salary in advance.
Ad campaigns released in May-June 2022.
Faisal Sheikh, CEO, Jack of Digital, on the benefits of several digital platforms including TikTok.