Published in May-Jun 2021
Raaj Kheraj on some of his favourite recent ads and campaigns.
Research, learn, apply, repeat.
Aurora's ed on the aspect of mobile apps in our lives.
Charting Igloo’s journey from its launch in 1971.
S. Hyder on the elitist vaccine dilemma.
Are the heydays of apps really coming to an end?
The pandemic has rewritten the rules by which we work by, but are we prepared to stick by them for ever more?
Ans Khurram on rationalising conflicting sources of data.
In a world of online activism, brands need to exercise more transparency, honesty and better practices to survive.
The underlying causes that have put Pakistan at the bottom of the pile in terms of worldwide Internet inclusivity.
Be they creative or digital, the standalone conventional agency model is obsolete, argues Khalid Naseem.
Muhammad Ali Khan calls for better collaboration between academics and practitioners.
Paying close attention to the post-post conversation can help brands build strong communities, writes Kiran Zahid.
Brand managers need to pay more attention to the fact that many people may not have access to digital media.
Now that Zoom has catapulted us into remote living, why not discover a new range of apps designed to make everything even easier?
Be aware and beware of who you follow and why, warns Nabeel Qadeer.
Syed Amir Haleem on what it takes to develop successful apps.
On survival in an ecosystem built for disruption.
Banks have had a somewhat bumpy ride in their journey towards digital transformation. They now need to accelerate their efforts.
Amin Rammal explains your mobile addiction.
How apps are set to permeate every aspect of our lives.
Rooh Afza takes a new direction.
Findings of Aurora's May 2021 survey on the usage of mobile apps in Pakistan.
Sheheryar Jamal Pasha on the good (and bad) campaigns prior to May 2021.
Campaigns for March-April 2021
The measures SBP took to overcome the challenges to Pakistan’s economic well-being in the wake of the pandemic.
Day in the life of Hasan Habib, CEO & Founder, Designist.
Zeenat Chaudhary profiles Jehan Ara, the iconic founder of The Nest I/O and former President, PASHA.
Unilever Pakistan launches a new taste in mayo.