The Aurora Team picks their favourite ads.
May - Jun 2020
Published in May-Jun 2020
Published in Jul-Aug 2020
The role of social media in terms of the coronavirus pandemic.
How the current crisis forced brands to quickly rethink their communication strategies.
Sarah Fahim on how creativity can bridge the social divide.
Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again.
Only agility and adaptability will win the day, writes Farhan Khan, COO, Starcom Pakistan.
Umair Kazi in generous mode shares two ideas he encourages you to bring to life.
Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.
New business models in a post Covid-19 world.
How great brands will always find ways to rise to the challenges of extreme adversity.
Shoaib Qureshy, CEO, Bulls Eye DDB Group, presents his business plan for 2020.
Afzal Hussain on the stark choices awaiting agencies and brands.
How the customer experience has gone from a competitive differentiator to a business imperative.
Julian Saunders on the realisations that came with 2020's pandemic.
Shaheryar Popalzai on newsroom survival in a pandemic.
Lockdown days in the life of Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi.
There is no better time to evaluate your brand hygiene than now.
Syed Amir Haleem, CEO, Kueball, defines the new best practices for brands.
The 3D scanning, designing and printing company producing PPEs for frontline workers and the police force.
HabibMetro Bank's 2020 campaign celebrates their legacy.
How retail and delivery services have adapted to the ways consumers are changing where and how they shop.
How Pakistan’s average monthly grocery basket has changed forever.
How consumers reacted and the impact of the pandemic on their short- to mid-term spending habits.
Findings of Aurora's April-May 2020 survey on how the lockdown has affected lifestyles.
Jofa was the first Pakistani fashion designer to take the initiative of producing PPE.
Interview with Amir Paracha, Chairman & CEO, Unilever Pakistan.
A day in the life of the man behind AQ Power Yoga.
Ahmed Mustafa, Creative Director, BBDO Pakistan, reviews recent Pakistani campaigns.
The new player in women's hygiene products.
The agencies behind recent campaigns.