“The thing with social media is that you are on social media whether you like it or not”
Jan - Feb 2020
Published in Jan-Feb 2020
Interview with Yasuharu Sasaki, ECD, Dentsu Inc. Japan.
Menin Rodrigues, Founder & CEO, SHAMROCK Communications, in profile.
Dr Zeelaf Munir, MD & CEO, EBM, speaks to Aurora about market leadership and the responsibilities that come with it.
Behind the scenes of AdAsia by Fatima Zakir, Jang Media Group.
Interview with Marcus Peffers, Global CEO, M&C Saatchi World Services.
Interview with Vange Kourentis, former Head of Marketing & Digital, Manchester United.
Sarah Fahim on 6 of the most asked questions on strategic planning.
Sheikh Adil Hussain gives his six top marketing trends that will lead to success in 2020.
Syed Amir Haleem, CEO, Kueball & Skate Media, gives his key takeaways from AdAsia 2019.
Interview with Tay Guan Hin, Founder & Chief Creative Officer, TGH Collective.
In a data-driven world, organisations must inculcate data fluency.
What lies behind TikTok’s success?
Details for campaigns run from November-December 2019
Emaad Ishaq, Business Director, Synite Digital lists his favourite ad campaigns from the past year.
Bisconni's dunk into Chai Wala Biskut.
Faraz Maqsood Hamidi sums up AdAsia 2019.
A look at the new flavoured nicotine pouches launched by British American Tobacco
State Life Insurance Corporation of Pakistan recently launched their first-ever digital campaign
Nabeel Qadeer, CEO, InfiniT Global Labs, ponders the challenges ahead.
Reprising the major themes that dominated AdAsia 2019.
Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia.
Shrinking budgets. Dwindling timelines. Non-existent briefs.
Julian Boulding, President, thenetworkone, celebrates AdAsia 2019 and Pakistan.
Ali Rez, Regional ECD, Impact BBDO, Middle East & Pakistan, on an event that lived up to the hype.
Shahrezad Samiuddin's take on Pakistan's latest favourite drama serial.