Brands need to focus on the single value proposition to stand out.
Jul - Aug 2019
Published in Jul-Aug 2019
Interview with Aziz Jindani, Chief Commercial Officer, Colgate-Palmolive Pakistan...
A review of some of the recent ad campaigns.
Why is it that Pakistanis don't find the notion of going cashless appealing?
From basic wheat and ghee wholesale shop, Aurora charts the journey of S. Abdulla & Co. to high-end home retail.
Recession could separate serious companies from their seasonal counterparts.
Interview with Ehsan Saya, MD, Daraz Pakistan.
As growth slows, what lies ahead for FMCGs?
Why SMEs can no longer afford to stand on the sidelines of technological change.
On finding the purpose behind your brand.
A review of some of the most recent ad campaigns.
Highlights the importance of fuel efficiency through Shell Eco-Marathon.
Remembering Nusrat Nasrullah (1947-2019).
The impact of the prevailing economic situation on marketing and advertising.
Interview with Salman Bashir, CEO, Chase Up.
Then keep thinking Kingtox.
Will McDonald’s pull off their latest desi foray?