A review of The Dawn of Advertising in Pakistan (1947-2017).
Mar - Apr 2018
Ad campaigns released in January–February 2018.
Owner, barely average. design, discusses advertising that speaks openly about things rather than just coffee.
Drops of the Divine documents the development of the milk industry 'from grass to glass'.
Skewering – yet witty – food reviews.
Sikander Rizvi, CEO, Xander's, in profile.
Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity.
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan.
The darker side of Britain’s grocery revolution.
Creative Director, Spectrum Y&R Pakistan, picks her eight favourite ads.
Food as a business is booming in Pakistan because of the inventiveness and ingenuity of the people involved in it.
A review of the latest advertising campaigns.
Interview with Ayaz Khan, Founder, Okra.
What happens to the dining industry when consumers’ expectations of ‘experience’ and ‘convenience’ rise?
EBM ventured into a new snacking category, packaged cupcakes, with the launch of Cake Up.