Aurora Magazine

Promoting excellence in advertising

Sarah Siddiqui

Telling the Right Story

Telling the Right Story

Sarah Siddiqui discusses the importance of effective storytelling. Published 27 Jan, 2025 02:47pm
Gaming for Engagement

Gaming for Engagement

Gamification is emerging as a powerful tool to drive consumer engagement. However, it may not be suitable for every brand, warns Sarah Siddiqui. Published 07 Nov, 2024 01:37pm