Aurora Magazine

Promoting excellence in advertising

Alyan Khan-Yusufzai

TOM or Just Plain Genericide?

TOM or Just Plain Genericide?

Alyan Khan-Yusufzai discusses the dangers posed to brands
if they turn into category identifiers. Published 06 May, 2025 02:21pm
Hey Chatbot! Do I Really Need You?

Hey Chatbot! Do I Really Need You?

Adopting AI without a clear purpose or sense of outcome can cause more trouble than benefit, argues Alyan Khan-Yusufzai. Published 07 Jan, 2025 10:18am
Choosing or Settling for Local?

Choosing or Settling for Local?

The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term? Updated 21 Oct, 2024 12:29pm