Alyan Khan-Yusufzai discusses the dangers posed to brands
if they turn into category identifiers.
Published 06 May, 2025 02:21pm
Alyan Khan-Yusufzai on the Crumble cookie phenomenon.
Published 10 Mar, 2025 10:52am
Adopting AI without a clear purpose or sense of outcome can cause
more trouble than benefit, argues Alyan Khan-Yusufzai.
Published 07 Jan, 2025 10:18am
Are brands in Pakistan really committed to climate change awareness or merely paying lip service? Alyan Khan-Yusufzai poses the question.
Published 08 Nov, 2024 03:27pm
The BDS Movement has seen consumer spending on local brands surge, but will they be able to sustain it for the long term?
Updated 21 Oct, 2024 12:29pm