The Paradox of Creative Limitations Limitations often have the power to unleash untapped sources of creativity, writes Tamoor Mir. Published 24 Oct, 2024 04:02pm
The East-West Convergence and Divergence To be more effective, advertisers need to understand the nuances that drive different consumer cultures, argues Tamoor Mir. Updated 12 Aug, 2024 11:00am
Understanding What We Eat Tamoor Mir makes the case about why the agri sector needs to leverage the power of advertising to highlight its potential and benefits. Updated 16 May, 2024 11:17am
The Zeigarnik Effect and the Power of the Incomplete Tamoor Mir discusses how to induce engagement by leaving your audiences wanting for more. Published 12 Mar, 2024 10:14am
