News stories for Alifya Sohail

Trial by Algorithm

When corporate failures and vigilante deeds collide, online crowds become the judge, jury and myth-makers, writes Alifya Sohail. Published 08 Mar, 2025 09:29pm

King of Content Cool

Alifya Sohail profiles YouTube star Irfan Junejo. Updated 08 Mar, 2025 12:37pm

“Once our video infrastructure is on-chain, creators and audiences will have ownership of content, making it impossible for any single entity to remove or control that content”

Alifya Sohail speaks to Umair Masoom, Founder and MD, Myco, about the benefits Myco’s Web3 streaming platform will bring to audiences. Published 04 Feb, 2025 10:35am

The Pragmatic Subversive

Alifya Sohail profiles Fahad Bombaywala, ECD, M&C Saatchi Group. Published 28 Jan, 2025 04:46pm

“We made thrifting cool again by building a community and a culture around it”

Nofal Khan, CEO, Swag Kicks, speaks to Alifya Sohail about the evolution of Swag Kicks since its inception in 2019. Published 22 Jan, 2025 11:08am

Substance Over Symbolism

Alifya Sohail profiles Rabel Sadozai, Director, Marketing and Sales, Fatima Group. Updated 15 Jan, 2025 04:54pm

New Frontiers in Climate Science: Pakistan’s Win

In conversation with Dr Zubair Khalid, recipient of the Gordon Bell Prize 2024. Updated 26 Dec, 2024 11:33pm

“The key is to blend global knowledge with local insight so that the solutions are relevant and effective for Pakistan”

Namra Khalid, Founder, Karachi Cartography, speaks to Alifya Sohail about the critical importance of map making in identifying sustainable solutions for communities most affected by climate change. Published 19 Dec, 2024 11:55am

Grit, Purpose and Authenticity

Alifya Sohail profiles Rifah Qadri, Head of Marketing and Communication, Easypaisa. Updated 07 Nov, 2024 01:19pm

The Transformative Power of Collective Efforts

Alifya Sohail charts the journey of Behbud Association, Karachi. Updated 16 Sep, 2024 04:31pm

Textured Brilliance: Beyond the Canvas

Alifya Sohail profiles Noorjehan Bilgrami, Visual Artist, Curator and Director, KOEL. Updated 27 Sep, 2024 03:24pm

From Inflation to BDS: Survey Report

Insights from Aurora’s Dipstick Consumer Survey conducted in May 2024. Updated 06 Sep, 2024 11:59am

Venturing Into Uncharted Waters

Exclusive: Shark Tank comes to Pakistan. Updated 03 Nov, 2024 01:35pm

Rifah Qadri Wins Courageous Client Award at the Caples

Easypaisa's Rifah Qadri becomes first Pakistani to win the Courageous Client award for the Audio Nikahnama campaign. Updated 01 Jul, 2024 02:48pm

Deciphering the Fluid Realm of Consumer Behaviour in Pakistan

Alifya Sohail shares insights from the talk show 'Navigating the Shift in Consumer Behaviour', by the Pakistan Advertising Association. Updated 24 May, 2024 04:18pm