Aurora Magazine

Promoting excellence in advertising

Arshad Awan

Do You Really Own Your Consumer?

Do You Really Own Your Consumer?

If agencies in Pakistan want to elevate their game, they need to start talking to real people, argues Arshad Awan. Updated
Breaking away From the One Size Fits All Model

Breaking away From the One Size Fits All Model

Efforts must be directed toward integrating creative approaches into new educational frameworks to nurture the next generation of innovative thinkers, argues Arshad Awan. Published
Creativity Interrupted

Creativity Interrupted

Is creativity in Pakistan simply misunderstood or are there other forces at play? Arshad Awan poses the question. Updated
Creativity in Crisis

Creativity in Crisis

Homogenisations and short-term approaches are plunging Pakistani creativity into a crisis, argues Arshad Awan. Published
What is Creativity?

What is Creativity?

Arshad Awan explores the essence of creativity. Published