Rather than going for the same patriotic themes every Independence Day, agencies are better off creating educational and thought-provoking campaigns, argues Nadeem F. Paracha.
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Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha.
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In trying to force Gen Z into labels of their own creation, brands should actually try to understand what defines them, argues Nadeem F. Paracha.
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