Mehwish Aslam discusses how Gen Z’s lifestyle culture is shaping media choices and brand strategies.
Published 10 Mar, 2025 10:59pm
Mehwish Aslam reviews historical shifts and emerging trends within Pakistan’s e-commerce ecosystem and its impact among consumers.
Published 17 Jan, 2024 02:00pm
Mehwish Aslam highlights e-commerce trends to watch out for in 2023.
Published 07 Mar, 2023 06:22pm
Mehwish Aslam takes a deeper look at e-commerce trends within small and medium-sized retailers.
Published 19 Jan, 2022 10:02am
How can apps survive?
Updated 13 Sep, 2021 11:38am
Was moving online a solid move for retailers post Covid-19?
Updated 13 Sep, 2021 11:36am
