Mobile First and Last
Mehwish Aslam discusses how Gen Z’s lifestyle culture is shaping media choices and brand strategies.
Mehwish Aslam
Keeping With the Momentum
Mehwish Aslam reviews historical shifts and emerging trends within Pakistan’s e-commerce ecosystem and its impact among consumers.
What’s Next for E-Commerce?
Mehwish Aslam highlights e-commerce trends to watch out for in 2023.
Not All Unicorns and Rainbows Yet
Mehwish Aslam takes a deeper look at e-commerce trends within small and medium-sized retailers.
Shopping Through Apps
How can apps survive?
Bricks-and-Mortar in 2021
Was moving online a solid move for retailers post Covid-19?