Aurora Magazine

Promoting excellence in advertising

Bisma Yusufzai

The Power of A/B Testing

The Power of A/B Testing

How experimenting with different elements in your marketing material can lead to better results. Published
Savor the Experience… Someday

Savor the Experience… Someday

From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected. Published
Exit the Anxiety Loop!

Exit the Anxiety Loop!

How "Learning How to Learn" can help you through the pandemic. Published