Aurora Magazine

Promoting excellence in advertising

Bisma Yusufzai

The Power of A/B Testing

The Power of A/B Testing

How experimenting with different elements in your marketing material can lead to better results. Published 18 Oct, 2021 05:14pm
Savor the Experience… Someday

Savor the Experience… Someday

From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected. Published 12 Feb, 2021 04:43pm
Exit the Anxiety Loop!

Exit the Anxiety Loop!

How "Learning How to Learn" can help you through the pandemic. Published 28 Apr, 2020 04:01pm