“A big hurdle leaders face is being comfortable.”
Shahzeb Hasan speaks to Khalid Alvi about his ACES 2020 Award and what is next for Pakistan’s master marketer.
Shahzeb Hasan
The Art of Subtle Marketing
“A good ad sells the product without drawing attention to itself” - David Ogilvy
Endearing and Enduring Brands
Shahzeb Hasan on the timeless, iconic brands that we grew up with.
"Good artists copy, great artists steal."
Shahzeb Hasan explores the difference between imitation and inspiration in marketing and advertising.
Has KEFF lost its creative touch?
How Karachi's renowned food festival, Karachi Eat, has evolved over time.