Aurora Magazine

The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan. Published 05 Jan, 2024 03:32pm

Shahzeb Hasan on how Chinese brands are breaking perceptions and capturing new markets. Published 15 Jul, 2023 11:50am

Mahe Zehra, one of Pakistan’s youngest women tech CEOs, about the changes she has brought to FRT and what she aims to achieve. Updated 08 Oct, 2021 05:15pm

Shahzeb Hasan speaks to Khalid Alvi about his ACES 2020 Award and what is next for Pakistan’s master marketer. Published 13 Jan, 2021 04:23pm

“A good ad sells the product without drawing attention to itself” - David Ogilvy Published 14 Oct, 2020 02:47pm

Shahzeb Hasan on the timeless, iconic brands that we grew up with. Updated 22 Jul, 2020 03:55pm

Shahzeb Hasan explores the difference between imitation and inspiration in marketing and advertising. Updated 14 Oct, 2020 02:34pm

How Karachi's renowned food festival, Karachi Eat, has evolved over time. Updated 24 Jun, 2020 03:18pm