The High Road to Market
Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force.
Sheikh Adil Hussain
Hits and Misses and Further to Go
In 25 years PAS has cleared many milestones; the challenge now is to tackle the thornier issues...
Can You Build a Global Brand?
Sheikh Adil, GM Marketing, Shan Foods, sets the challenge...
Applying Stengel's Initiative to Pakistan
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Why Are We Failing Our Brands?
Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure.
Sense and Responsibility
The role of social media in terms of the coronavirus pandemic.
Leveraging digital transformation
Sheikh Adil Hussain gives his six top marketing trends that will lead to success in 2020.
The 10-Second Rule
Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital
