Humans Using AI Will Replace Humans
The marketing industry needs to think about how it can incorporate AI tools to increase productivity rather than being afraid they will replace human beings, argues Sheikh Adil Hussain.
Sheikh Adil Hussain
Stuck Between a Rock and a Hard Place
Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.
The Struggle To Keep Up-To-Date
As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain.
Descent into Short-Term Thinking
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
“Consumers want brands to have a purpose that reflects what they feel about the world.”
Sheikh Adil Hussain, Marketing Director – Hair Care, Unilever Pakistan speaks to Aurora about the the need for brand consistency for its ever-evolving consumer base.
What Will Pakistani Brands Look Like in 2033?
Sheikh Adil Hussain lets his imagination run wild.
What Makes a Pakistani Brand?
Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand.
Creating Value for Consumers
Sheikh Adil Hussain discusses how brands can maintain their consumption momentum in difficult economic times.
Everyone Wants to Be a Creative
Sheikh Adil Hussain retraces the steps that have led to the current ‘creative free for all’ in advertising.
The High Road to Market
Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force.
Hits and Misses and Further to Go
In 25 years PAS has cleared many milestones; the challenge now is to tackle the thornier issues...
Can You Build a Global Brand?
Sheikh Adil, GM Marketing, Shan Foods, sets the challenge...
Applying Stengel's Initiative to Pakistan
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Why Are We Failing Our Brands?
Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure.
Sense and Responsibility
The role of social media in terms of the coronavirus pandemic.
Leveraging digital transformation
Sheikh Adil Hussain gives his six top marketing trends that will lead to success in 2020.
The 10-Second Rule
Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital