Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand.
Published 22 Dec, 2022 11:21am
Sheikh Adil Hussain discusses how brands can maintain their consumption momentum in difficult economic times.
Published 23 Aug, 2022 10:57am
Sheikh Adil Hussain retraces the steps that have led to the current ‘creative free for all’ in advertising.
Published 07 Jan, 2022 11:16am
Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force.
Updated 07 Sep, 2021 02:02pm
In 25 years PAS has cleared many milestones; the challenge now is to tackle the thornier issues...
Updated 04 May, 2021 02:25pm
Sheikh Adil, GM Marketing, Shan Foods, sets the challenge...
Published 18 Mar, 2021 03:00pm
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Updated 14 Dec, 2020 04:15pm
Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure.
Published 25 Nov, 2020 01:31pm
The role of social media in terms of the coronavirus pandemic.
Updated 13 Aug, 2020 03:14pm
Sheikh Adil Hussain gives his six top marketing trends that will lead to success in 2020.
Updated 16 Mar, 2020 03:00pm
Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital
Updated 24 Jun, 2020 03:19pm