Aurora Magazine

Promoting excellence in advertising

Sheikh Adil Hussain

Why Are We Failing Our Brands?

Why Are We Failing Our Brands?

Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure. Published 25 Nov, 2020 01:31pm
The 10-Second Rule

The 10-Second Rule

Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital Updated 24 Jun, 2020 03:19pm