Aurora Magazine

Promoting excellence in advertising

Sheikh Adil Hussain

Creating Value for Consumers

Creating Value for Consumers

Sheikh Adil Hussain discusses how brands can maintain their consumption momentum in difficult economic times. Published 23 Aug, 2022 10:57am
Everyone Wants to Be a Creative

Everyone Wants to Be a Creative

Sheikh Adil Hussain retraces the steps that have led to the current ‘creative free for all’ in advertising. Published 07 Jan, 2022 11:16am
The High Road to Market

The High Road to Market

Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force. Updated 07 Sep, 2021 02:02pm
Why Are We Failing Our Brands?

Why Are We Failing Our Brands?

Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure. Published 25 Nov, 2020 01:31pm
The 10-Second Rule

The 10-Second Rule

Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital Updated 24 Jun, 2020 03:19pm