Aurora Magazine

Sheikh Adil Hussain retraces the steps that have led to the current ‘creative free for all’ in advertising. Published 07 Jan, 2022 11:16am

Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force. Updated 07 Sep, 2021 02:02pm

In 25 years PAS has cleared many milestones; the challenge now is to tackle the thornier issues... Updated 04 May, 2021 02:25pm

Sheikh Adil, GM Marketing, Shan Foods, sets the challenge... Published 18 Mar, 2021 03:00pm

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Updated 14 Dec, 2020 04:15pm

Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure. Published 25 Nov, 2020 01:31pm

The role of social media in terms of the coronavirus pandemic. Updated 13 Aug, 2020 03:14pm

Sheikh Adil Hussain gives his six top marketing trends that will lead to success in 2020. Updated 16 Mar, 2020 03:00pm

Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital Updated 24 Jun, 2020 03:19pm