News stories for Sheikh Adil Hussain

“Consumers want brands to have a purpose that reflects what they feel about the world.”

Sheikh Adil Hussain, Marketing Director – Hair Care, Unilever Pakistan speaks to Aurora about the the need for brand consistency for its ever-evolving consumer base. Updated 24 Oct, 2023 11:55am

What Will Pakistani Brands Look Like in 2033?

Sheikh Adil Hussain lets his imagination run wild. Updated 16 May, 2023 03:51pm

What Makes a Pakistani Brand?

Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand. Published 22 Dec, 2022 11:21am

Creating Value for Consumers

Sheikh Adil Hussain discusses how brands can maintain their consumption momentum in difficult economic times. Published 23 Aug, 2022 10:57am

Everyone Wants to Be a Creative

Sheikh Adil Hussain retraces the steps that have led to the current ‘creative free for all’ in advertising. Published 07 Jan, 2022 11:16am

The High Road to Market

Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force. Updated 07 Sep, 2021 02:02pm

Hits and Misses and Further to Go

In 25 years PAS has cleared many milestones; the challenge now is to tackle the thornier issues... Updated 04 May, 2021 02:25pm

Can You Build a Global Brand?

Sheikh Adil, GM Marketing, Shan Foods, sets the challenge... Published 18 Mar, 2021 03:00pm

Applying Stengel's Initiative to Pakistan

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Updated 14 Dec, 2020 04:15pm

Why Are We Failing Our Brands?

Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure. Published 25 Nov, 2020 01:31pm