The marketing industry needs to think about how it can incorporate AI tools to increase productivity rather than being afraid they will replace human beings, argues Sheikh Adil Hussain.
Published08 Jan, 202511:07am
Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.
Updated12 Jul, 202402:44pm
As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain.
Published26 Feb, 202410:45am
Sheikh Adil Hussain, Marketing Director – Hair Care, Unilever Pakistan speaks to Aurora about the the need for brand consistency for its ever-evolving consumer base.
Updated24 Oct, 202311:55am
Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force.
Updated07 Sep, 202102:02pm
Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure.
Published25 Nov, 202001:31pm
