Aurora Magazine

The Struggle To Keep Up-To-Date

As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain. Published 26 Feb, 2024 10:45am

Descent into Short-Term Thinking

Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years. Updated 15 Feb, 2024 10:12am

“Consumers want brands to have a purpose that reflects what they feel about the world.”

Sheikh Adil Hussain, Marketing Director – Hair Care, Unilever Pakistan speaks to Aurora about the the need for brand consistency for its ever-evolving consumer base. Updated 24 Oct, 2023 11:55am

What Will Pakistani Brands Look Like in 2033?

Sheikh Adil Hussain lets his imagination run wild. Updated 16 May, 2023 03:51pm

What Makes a Pakistani Brand?

Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand. Published 22 Dec, 2022 11:21am

Creating Value for Consumers

Sheikh Adil Hussain discusses how brands can maintain their consumption momentum in difficult economic times. Published 23 Aug, 2022 10:57am

Everyone Wants to Be a Creative

Sheikh Adil Hussain retraces the steps that have led to the current ‘creative free for all’ in advertising. Published 07 Jan, 2022 11:16am

The High Road to Market

Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force. Updated 07 Sep, 2021 02:02pm

Hits and Misses and Further to Go

In 25 years PAS has cleared many milestones; the challenge now is to tackle the thornier issues... Updated 04 May, 2021 02:25pm

Can You Build a Global Brand?

Sheikh Adil, GM Marketing, Shan Foods, sets the challenge... Published 18 Mar, 2021 03:00pm

Applying Stengel's Initiative to Pakistan

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Updated 14 Dec, 2020 04:15pm

Why Are We Failing Our Brands?

Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure. Published 25 Nov, 2020 01:31pm

Sense and Responsibility

The role of social media in terms of the coronavirus pandemic. Updated 13 Aug, 2020 03:14pm

Leveraging digital transformation

Sheikh Adil Hussain gives his six top marketing trends that will lead to success in 2020. Updated 16 Mar, 2020 03:00pm

The 10-Second Rule

Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital Updated 24 Jun, 2020 03:19pm