Aurora Magazine

Promoting excellence in advertising

Julian Boulding

Back to the Office? Maybe, Maybe Not?

Back to the Office? Maybe, Maybe Not?

Agencies debating on resuming in-office work vs remote working may want to remember that the answer lies in their client’s office. Published 22 Jan, 2022 10:59am
Which Way Will South Asia Look?

Which Way Will South Asia Look?

South Asia sits between two great regional groupings which will have significant implications, Covid-19 or not. Published 30 Dec, 2020 03:21pm
Lahore Lahore aye!

Lahore Lahore aye!

Julian Boulding, President, thenetworkone, celebrates AdAsia 2019 and Pakistan. Published 08 Feb, 2020 09:58am
Strategy, Agility and AdAsia 2019

Strategy, Agility and AdAsia 2019

Who will win? The West's strategic, long term, brand management approach or Asia's agile, commercially-driven approach? Updated 24 Jun, 2020 04:03pm