Aurora Magazine

Promoting excellence in advertising

Zeenat Chaudhary

Does PR Need PR?

Does PR Need PR?

Why Pakistani companies and brands are still not investing in PR. Updated 27 Jun, 2022 11:42am
Experiencing True Luxury

Experiencing True Luxury

Why Karachi’s classy new boutique hotel should be your next staycation destination. Updated 20 May, 2022 12:42pm
Planning for Success

Planning for Success

 Zeenat Chaudhary profiles Benish Irshad, COO, Starcom and CEO, Publicis Media. Published 24 Jan, 2022 09:51am
From Buses To Groceries

From Buses To Groceries

General Manager, Airlift, talks about the company's successful pivot from a ride-sharing app to a grocery delivery service. Published 27 Oct, 2021 02:19pm
Pakistan’s First Plastic Road

Pakistan’s First Plastic Road

To re-use plastic landfill in the country, Coca-Cola is working on building a sustainable plastic road in Islamabad. Published 15 Oct, 2021 01:00pm
Promoting Pakistan at Expo 2020 Dubai

Promoting Pakistan at Expo 2020 Dubai

In conversation with Shoaib Qureshy, MD, Bulls Eye DDB Group, the organisation behind marketing and PR for the Pakistan Pavilion. Updated 15 Oct, 2021 11:44am
Steering the Dream

Steering the Dream

Zeenat Chaudhary profiles Sumaira Mirza, Executive Creative Director, Create Think Tank. Published 01 Sep, 2021 01:35pm