From Telecom Expert to Trailblazing Creative Director
Zeenat Chaudhary profiles Hamza Amjad, ED, Creative, Social Media & Performance Management, Ogilvy Pakistan.
Zeenat Chaudhary
Pakistan’s Brand Alchemist
Zeenat Chaudhary profiles Ayesha Janjua.
Fronting Pakistan’s Tech Transformation
Zeenat Chaudhary profiles Badar Khushnood, co-Founder Bramerz and Fishry.com.
A Kingdom Opens Up
Zeenat Chaudhary explores how Saudi Arabia's advertising landscape is evolving.
Growing Up with a Pencil in His Hand
Zeenat Chaudhary profiles Umair Anwar, CEO and Creative Lead, We Are Transmedia (WRT).
![Ice[d], Ice[d] Baby](https://i.dawn.com/thumbnail/2023/05/6461b3954e696.jpg "Ice[d], Ice[d] Baby")
Ice[d], Ice[d] Baby
Coca-Cola Pakistan launches Fuzetea in Pakistan
“Pakistan has limited demand for animations and consequently there are a limited number of animation and VFX companies”
Zeenat Chaudhary speaks to Tahir Moosa, co-Founder, Sharp Image, about Pakistan’s animation and post-production industry.
A Sooper Jingle
Sooper introduces a new jingle for their communications
“I’m quite weary of agencies that say we’re not in it for the awards”
Zeenat Chaudhary catches up with Ali Rez, Chief Creative Officer, Impact BBDO MENAP, who was recently chosen as the MENAP region’s first jury president for Cannes Lions.
The Banker’s Storyteller
Sheeza Ahmed, SVP, HabibMetro Bank, in profile.
Living the Programmatic Life
Muhammad Ghouse Uddin Khan, CEO, Alliancez, on the role his ad tech company plays in Pakistan’s media buying space.
“We are honoured to be a home for immensely diverse communities who transform themselves into stars”
In conversation with Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan – TikTok, on how TikTok has managed to become one of Pakistan’s top-used social media apps.
Embracing Comfort
Packages Group’s new sanitary napkins brand Embrace tackles the stigma associated with feminine hygiene.
A Very Pakistani Shopping Spree
Zeenat Chaudhary highlights her experience of buying local brands.
By Her Own Rules
Zeenat Chaudhary profiles Ayesha Jalil, Founder, Y Productions.
Measuring up to Triple-A
Zeenat Chaudhary profiles Faryal Ahmad Faheem, Deputy CEO, VIS Credit Rating Company.
Knorr Sets Out to Attract New Audiences
Zeenat Chaudhary on why Knorr Noodles are targeting Millennials and Gen Zers
"Milk has the potential to be a $30 billion industry if it is organised"
Interview with Awais Bin Nasim, Managing Director, Tetra Pak Pakistan
“We are not order takers...”
Rabia Shoaib Ahmad, Director and COO, Nutshell Group, speaks to Zeenat Chaudhary about the Nutshell Group’s evolution.
Disrupting Karachi
Highlights from Katalyst Labs’ +92 Disrupt Conference held in Karachi last weekend.