Aurora Magazine

Talat Sheerazi and Fariha Salahuddin on their new talk show and the need for more thought leadership initiatives in Pakistan. Published 18 Jan, 2022 11:02am

Interview: Nauman Sikandar Mirza, CEO, Foodpanda. Published 07 Jan, 2022 02:27pm

Zeenat Chaudhary speaks to Talha Ansari, CEO and co-Founder, Retailo, to find out more about the company. Updated 30 Nov, 2021 01:16pm

General Manager, Airlift, talks about the company's successful pivot from a ride-sharing app to a grocery delivery service. Published 27 Oct, 2021 02:19pm

Zeenat Chaudhary examines what companies must address to develop a future-ready workforce Published 18 Oct, 2021 10:29am

To re-use plastic landfill in the country, Coca-Cola is working on building a sustainable plastic road in Islamabad. Published 15 Oct, 2021 01:00pm

In conversation with Shoaib Qureshy, MD, Bulls Eye DDB Group, the organisation behind marketing and PR for the Pakistan Pavilion. Updated 15 Oct, 2021 11:44am

How the Pakistani travel search and booking site reached the international milestone. Published 11 Oct, 2021 01:48pm

Zeenat Chaudhary profiles Sumaira Mirza, Executive Creative Director, Create Think Tank. Published 01 Sep, 2021 01:35pm

Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies. Updated 25 Aug, 2021 11:55am

What led him to write a book on the decline of Urdu in advertising. Published 06 Jul, 2021 10:47am

Zeenat Chaudhary profiles Jehan Ara, the iconic founder of The Nest I/O and former President, PASHA. Published 22 Jun, 2021 05:04pm

Mahmood Parekh, Chief Executive, MCM Advertising, in profile. Published 05 May, 2021 12:21pm

Shangrila’s campaign aims to celebrate traditional foods and highlight how their range of products “can add magic to these foods" Updated 15 Apr, 2021 02:36pm

Can Pakistan’s automotive industry take the plunge into the 21st century? Updated 02 Mar, 2021 03:40pm

EFU's latest campaign encourages millennials to invest in their futures. Published 19 Feb, 2021 03:55pm

Zoya Altaf, PR and Communications Manager, Reckitt Benckiser, in profile. Published 22 Jan, 2021 04:57pm

Interview with Shoaib Aftab, Director Marketing, Jazz. Published 20 Jan, 2021 03:47pm

Interview with Benish Irshad, COO, Starcom. Published 28 Dec, 2020 06:49pm

Zeenat Chaudhary reports on how Vavacars intends to re-imagine the second-hand car market space. Published 21 Dec, 2020 03:29pm