Reimagining Karachi Day by Day
A day in the life of Marvi Mazhar, Founder and Principal Architect, Marvi Mazhar & Associates.
Zeenat Chaudhary
BBDO: An All-Star Player
BBDO Pakistan bags Agency of the Year for the fourth time - another major win in the pocket.
Zooming in on Rage
Asim Abbasi in profile.
Cleaning Homes the Unilever Way
Unilever launches Cleanipedia in the fight against Covid-19.
Advertising Again in Covid
IAA Pakistan’s campaign aims to restart advertising following the effects of Covid-19 on the economy.
Pivot to Delivery and Digitisation
How retail and delivery services have adapted to the ways consumers are changing where and how they shop.
Sidra Salman: Pitch Superwoman 2020
Creative Director, Synite, talks about her honorable nomination and the impact of Pitch on the advertising profession.
Spaces for Empowerment
Zeenat Chaudhary reviews initiatives aimed at widening employment opportunities for Pakistani women.
In Conversation with CEO, Extreme Commerce
Sunny Ali speaks about the prospects of Amazon coming back to Pakistan.
Jazz at 25
Aamir Ibrahim, CEO, Jazz, speaks about what his company has achieved in 25 years and what needs to be done next.
Soft-Spoken and Brimming With Life: Waqar Hasan (1932-2020)
"He was full of life, fantastic company and a lovable man who has left behind fond, everlasting memories."
Interview: Simon Bradley, Founder, Simon Bradley Marketing
“The thing with social media is that you are on social media whether you like it or not”
Going Bogo
Tyrone Tellis, Marketing Manager, Bogo, talks to Zeenat Chaudhary about how Bogo is doing in the Pakistani market.
See it, be it, do it
Sidra Salman, Creative Director, Synite, in profile.
Simplifying a chef’s life
Unilever Food Solutions provides insight, inspiration and assistance to restaurants and chefs around the world.
DKT Pakistan makes inroads with Heer
Heer IUDs have started to make headway in Pakistan’s female contraceptives market with over 390,000 product sales
Catering to a digitally savvy market
Zeenat Chaudhary catches up with Imtiaz Mohammad, CEO, OrangeFox, to find out more about how the new company operates
Pakistani filmmakers impress in nationwide contest
Dawn.com's nationwide documentary contest took place for the second time around, showcasing Pakistan’s luminous talent.
“We will welcome international delegates with open arms”
Zeenat Chaudhary speaks to Kamran Lashari, Director General, WCLA, about preparations for AdAsia 2019.
Small retailers in a bind
As high end retail forges on, smaller ones struggle to keep afloat