Whatever Will She Do Next?
Zeenat Chaudhary profiles Jehan Ara, the iconic founder of The Nest I/O and former President, PASHA.
Zeenat Chaudhary
Bringing Medical Advertising to Pakistan
Mahmood Parekh, Chief Executive, MCM Advertising, in profile.
Shangrila Celebrates Pakistan’s Love of Food
Shangrila’s campaign aims to celebrate traditional foods and highlight how their range of products “can add magic to these foods"
A Long Road to a Faster Lane?
Can Pakistan’s automotive industry take the plunge into the 21st century?
EFU’s Life Ka Backup
EFU's latest campaign encourages millennials to invest in their futures.
A People’s Person With a Purpose
Zoya Altaf, PR and Communications Manager, Reckitt Benckiser, in profile.
The Bilgiç Effect
Interview with Shoaib Aftab, Director Marketing, Jazz.
Media Buying in 2021
Interview with Benish Irshad, COO, Starcom.
Pushing for Car E-commerce
Zeenat Chaudhary reports on how Vavacars intends to re-imagine the second-hand car market space.
Ali Rez: South Asia Creative of the Year
Ali Rez is the only Pakistani to have won Campaign’s prestigious prize.
Reimagining Karachi Day by Day
A day in the life of Marvi Mazhar, Founder and Principal Architect, Marvi Mazhar & Associates.
BBDO: An All-Star Player
BBDO Pakistan bags Agency of the Year for the fourth time - another major win in the pocket.
Zooming in on Rage
Asim Abbasi in profile.
Cleaning Homes the Unilever Way
Unilever launches Cleanipedia in the fight against Covid-19.
Advertising Again in Covid
IAA Pakistan’s campaign aims to restart advertising following the effects of Covid-19 on the economy.
Pivot to Delivery and Digitisation
How retail and delivery services have adapted to the ways consumers are changing where and how they shop.
Sidra Salman: Pitch Superwoman 2020
Creative Director, Synite, talks about her honorable nomination and the impact of Pitch on the advertising profession.
Spaces for Empowerment
Zeenat Chaudhary reviews initiatives aimed at widening employment opportunities for Pakistani women.
In Conversation with CEO, Extreme Commerce
Sunny Ali speaks about the prospects of Amazon coming back to Pakistan.
Jazz at 25
Aamir Ibrahim, CEO, Jazz, speaks about what his company has achieved in 25 years and what needs to be done next.
