Zeenat Chaudhary profiles Sumaira Mirza, Executive Creative Director, Create Think Tank.
Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
What led him to write a book on the decline of Urdu in advertising.
Zeenat Chaudhary profiles Jehan Ara, the iconic founder of The Nest I/O and former President, PASHA.
Mahmood Parekh, Chief Executive, MCM Advertising, in profile.
Shangrila’s campaign aims to celebrate traditional foods and highlight how their range of products “can add magic to these foods"
Can Pakistan’s automotive industry take the plunge into the 21st century?
EFU's latest campaign encourages millennials to invest in their futures.
Zoya Altaf, PR and Communications Manager, Reckitt Benckiser, in profile.
Interview with Shoaib Aftab, Director Marketing, Jazz.
Interview with Benish Irshad, COO, Starcom.
Zeenat Chaudhary reports on how Vavacars intends to re-imagine the second-hand car market space.
Ali Rez is the only Pakistani to have won Campaign’s prestigious prize.
A day in the life of Marvi Mazhar, Founder and Principal Architect, Marvi Mazhar & Associates.
BBDO Pakistan bags Agency of the Year for the fourth time - another major win in the pocket.
Asim Abbasi in profile.
Unilever launches Cleanipedia in the fight against Covid-19.
IAA Pakistan’s campaign aims to restart advertising following the effects of Covid-19 on the economy.
How retail and delivery services have adapted to the ways consumers are changing where and how they shop.
Creative Director, Synite, talks about her honorable nomination and the impact of Pitch on the advertising profession.