Aurora Magazine

Promoting excellence in advertising

Zeenat Chaudhary

From Buses To Groceries

From Buses To Groceries

General Manager, Airlift, talks about the company's successful pivot from a ride-sharing app to a grocery delivery service. Published 27 Oct, 2021 02:19pm
Pakistan’s First Plastic Road

Pakistan’s First Plastic Road

To re-use plastic landfill in the country, Coca-Cola is working on building a sustainable plastic road in Islamabad. Published 15 Oct, 2021 01:00pm
Promoting Pakistan at Expo 2020 Dubai

Promoting Pakistan at Expo 2020 Dubai

In conversation with Shoaib Qureshy, MD, Bulls Eye DDB Group, the organisation behind marketing and PR for the Pakistan Pavilion. Updated 15 Oct, 2021 11:44am
Steering the Dream

Steering the Dream

Zeenat Chaudhary profiles Sumaira Mirza, Executive Creative Director, Create Think Tank. Published 01 Sep, 2021 01:35pm
The Race for Expansion

The Race for Expansion

Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies. Updated 25 Aug, 2021 11:55am
Whatever Will She Do Next?

Whatever Will She Do Next?

Zeenat Chaudhary profiles Jehan Ara, the iconic founder of The Nest I/O and former President, PASHA. Published 22 Jun, 2021 05:04pm
EFU’s Life Ka Backup

EFU’s Life Ka Backup

EFU's latest campaign encourages millennials to invest in their futures. Published 19 Feb, 2021 03:55pm
The Bilgiç Effect

The Bilgiç Effect

Interview with Shoaib Aftab, Director Marketing, Jazz. Published 20 Jan, 2021 03:47pm
Pushing for Car E-commerce

Pushing for Car E-commerce

Zeenat Chaudhary reports on how Vavacars intends to re-imagine the second-hand car market space. Published 21 Dec, 2020 03:29pm