Beware of the Metric
Metrics deserve both our respect and our caution, writes Ans Khurram.
Ans Khurram
Drilling Down to Simplicity
Effective data analysis does not necessarily equate to complexity, although achieving simplicity can be complex, argues Ans Khurram.
If Only Florence Nightingale Had a Dashboard
Despite their obvious benefits, dashboards are imperfect tools, writes Ans Khurram.
The Impact of Generative AI on Data Analytics
The greatest value of human analysis lies in our ability to answer ad hoc questions that are complex and nonlinear, argues Ans Khurram.
Privacy, Personalisation and Accountability
Ans Khurram discusses the future of big data marketing.
The What and the Why of Data
Ans Khurram on how to build an effective marketing story from data.
How to Be Data Smart
Ans Khurram explains the three thresholds of data and how and when to use them.
Connecting Conflicting Data Points
Ans Khurram on rationalising conflicting sources of data.
Reading the Right Meanings Into Insights
Ans Khurram gives his five best tips on how to make your insights actionable.
Preparing for the Homebody Economy
Even as economies reopen, consumers are likely to remain wary of straying too far from home.
The Frowns that Ruin Businesses
How the customer experience has gone from a competitive differentiator to a business imperative.
Without data fluency you only add up to zero
In a data-driven world, organisations must inculcate data fluency.
The 5G Challenge
Is Pakistan ready for 5G? Ans Khurram analyses.
The Age of (East) - Asia?
Could Asia regain its dominant economic position from 300 years ago?
Just usable or highly suitable?
Ans Khurram on why usability testing is key to digital adoption in Pakistan.
Finding the right relevance for digital financial services
Why is it that Pakistanis don't find the notion of going cashless appealing?
How effective is your ad?
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Telecoms seek 'clarity' on licence renewals
Government's 55% price increase to likely affect expansion and network improvement plans.
Arresting a dangerous divide
Pakistan needs to equip its population with digital skills or risk being left behind.
Culture and numbers
When gauging ratings for customer satisfaction, brands need to take into account cultural norms.