Aurora Magazine

Promoting excellence in advertising

Ans Khurram

The 5G Challenge

Is Pakistan ready for 5G? Ans Khurram analyses. Published Feb 27, 2020 10:02am

How effective is your ad?

Despite the number of variables that go into creating advertising, clarity of thought and consistency are important. Published Jul 01, 2019 09:52am

Arresting a dangerous divide

Pakistan needs to equip its population with digital skills or risk being left behind. Updated May 18, 2019 01:05pm

Culture and numbers

When gauging ratings for customer satisfaction, brands need to take into account cultural norms. Published Feb 06, 2019 10:40am