Aurora Magazine

Promoting excellence in advertising

Ans Khurram

How effective is your ad?

Despite the number of variables that go into creating advertising, clarity of thought and consistency are important. Published Jul 01, 2019 09:52am

Arresting a dangerous divide

Pakistan needs to equip its population with digital skills or risk being left behind. Updated May 18, 2019 01:05pm

Culture and numbers

When gauging ratings for customer satisfaction, brands need to take into account cultural norms. Published Feb 06, 2019 10:40am