Effective data analysis does not necessarily equate to complexity, although achieving simplicity can be complex, argues Ans Khurram.
Published 02 May, 2025 02:13pm
Despite their obvious benefits, dashboards are imperfect tools, writes Ans Khurram.
Published 20 Jan, 2025 10:52am
The greatest value of human analysis lies in our ability to answer ad hoc questions that are complex and nonlinear, argues Ans Khurram.
Published 10 Jul, 2023 02:31pm
Ans Khurram discusses the future of big data marketing.
Updated 22 May, 2023 04:13pm
Ans Khurram on how to build an effective marketing story from data.
Published 09 Jan, 2023 10:50am
Ans Khurram explains the three thresholds of data and how and when to use them.
Published 26 Mar, 2022 10:50am
Ans Khurram on rationalising conflicting sources of data.
Published 05 Jul, 2021 09:59am
Ans Khurram gives his five best tips on how to make your insights actionable.
Published 19 Mar, 2021 03:32pm
Even as economies reopen, consumers are likely to remain wary of straying too far from home.
Published 01 Dec, 2020 04:04pm
How the customer experience has gone from a competitive differentiator to a business imperative.
Updated 05 Aug, 2020 11:06am
In a data-driven world, organisations must inculcate data fluency.
Published 05 Mar, 2020 09:59am
Is Pakistan ready for 5G? Ans Khurram analyses.
Published 27 Feb, 2020 10:02am
Could Asia regain its dominant economic position from 300 years ago?
Updated 24 Jun, 2020 03:17pm
Ans Khurram on why usability testing is key to digital adoption in Pakistan.
Published 28 Oct, 2019 09:29am
Why is it that Pakistanis don't find the notion of going cashless appealing?
Updated 27 Aug, 2019 10:42am
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Published 01 Jul, 2019 09:52am
Government's 55% price increase to likely affect expansion and network improvement plans.
Published 17 May, 2019 10:58am
Pakistan needs to equip its population with digital skills or risk being left behind.
Updated 18 May, 2019 01:05pm
When gauging ratings for customer satisfaction, brands need to take into account cultural norms.
Published 06 Feb, 2019 10:40am
