Just usable or highly suitable?
Ans Khurram on why usability testing is key to digital adoption in Pakistan.
Ans Khurram
Finding the right relevance for digital financial services
Why is it that Pakistanis don't find the notion of going cashless appealing?
How effective is your ad?
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Telecoms seek 'clarity' on licence renewals
Government's 55% price increase to likely affect expansion and network improvement plans.
Arresting a dangerous divide
Pakistan needs to equip its population with digital skills or risk being left behind.
Culture and numbers
When gauging ratings for customer satisfaction, brands need to take into account cultural norms.