Ans Khurram on rationalising conflicting sources of data.
Ans Khurram gives his five best tips on how to make your insights actionable.
Even as economies reopen, consumers are likely to remain wary of straying too far from home.
How the customer experience has gone from a competitive differentiator to a business imperative.
In a data-driven world, organisations must inculcate data fluency.
Is Pakistan ready for 5G? Ans Khurram analyses.
Could Asia regain its dominant economic position from 300 years ago?
Ans Khurram on why usability testing is key to digital adoption in Pakistan.
Why is it that Pakistanis don't find the notion of going cashless appealing?
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Government's 55% price increase to likely affect expansion and network improvement plans.
Pakistan needs to equip its population with digital skills or risk being left behind.
When gauging ratings for customer satisfaction, brands need to take into account cultural norms.