Ans Khurram on why usability testing is key to digital adoption in Pakistan.
Why is it that Pakistanis don't find the notion of going cashless appealing?
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
Government's 55% price increase to likely affect expansion and network improvement plans.
Pakistan needs to equip its population with digital skills or risk being left behind.
When gauging ratings for customer satisfaction, brands need to take into account cultural norms.