Aurora Magazine

Promoting excellence in advertising

Imtisal Abbasi

When Ads Speak Louder Than Facts

When Ads Speak Louder Than Facts

False and misleading claims made by advertising practitioners in Pakistan are jeopardising the industry’s future growth, writes Imtisal Abbasi. Published 01 Mar, 2024 11:14am
Locked in a Sisyphean embrace

Locked in a Sisyphean embrace

To survive the next wave of change, agencies and clients need a drastic reset in attitude and mindset. Published 16 Apr, 2019 10:09am