Aurora Magazine

Agencies have to embrace a culture of ideas that are bigger than ads because ideas will be the currency of the future and motivate action, argues Imtisal Abbasi. Published 29 Jul, 2025 02:47pm

False and misleading claims made by advertising practitioners in Pakistan are jeopardising the industry’s future growth, writes Imtisal Abbasi. Published 01 Mar, 2024 11:14am

To survive the next wave of change, agencies and clients need a drastic reset in attitude and mindset. Published 16 Apr, 2019 10:09am