The factors contributing to the current downward spiral and what agencies can do to reverse it.
Zehra Zaidi, ECD (Coca - Cola), Ogilvy Pakistan, in profile
The missing links that prevent a market worth $34.2 billion from doubling its potential.
Interview with Emmanuel Lulin, Senior VP & Worldwide Chief Ethics Officer, L'Oreal
Khalid Naseem, Director Strategy, Firebolt63, in profile.
Agencies must embrace a fluid marketplace model to sustain creativity and profits.
Whatever else happens to the economy, the beauty and personal care segment continues to maintain an upwards trajectory.