Aurora Magazine

Promoting excellence in advertising

The Dawn Of Advertising (1947-2017)
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Raheel Pasha

LUX: a soap to stardom

LUX: a soap to stardom

Charting Lux's brand odyssey. Updated Mar 23, 2019 12:06pm

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Knock Knock. Dastak has arrived.

Knock Knock. Dastak has arrived.

“People are notoriously selfish. You have to convince them why something is good and give them an incentive”

“People are notoriously selfish. You have to convince them why something is good and give them an incentive”

Turning digital Pakistan into a reality

Turning digital Pakistan into a reality

From a kiryana to a superstore – the success story of Imtiaz Super Market

From a kiryana to a superstore – the success story of Imtiaz Super Market

Five Pakistani ads that are a must-watch

Five Pakistani ads that are a must-watch

Contributors

Talha bin Hamid

Bewildering contradictions

Rashna Abdi

The indomitable She – Zuhra Karim [1932 2019]

Ayesha Shaikh

Lights, camera, controversy!

Faraz Maqsood Hamidi

A window into retail

Julian Saunders

The Millennial Big Tension

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