Aurora Magazine

Promoting excellence in advertising

Khalid Naseem

Rockets or Rickshaws?

Rockets or Rickshaws?

Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take. Published 17 Jan, 2024 03:48pm
Is Our Creativity Culturally Obtuse?

Is Our Creativity Culturally Obtuse?

An in-depth understanding of people’s culture is key to success in advertising. Yet, not many acquire this talent. Published 24 Mar, 2022 10:56am
Last Chance Saloon?

Last Chance Saloon?

Traditional agencies have a chance to regain lost ground by integrating digital technology across their offerings. Published 24 Jan, 2022 10:23am
Learning the Rules of Engagement

Learning the Rules of Engagement

Khalid Naseem on how the engagement economy has created a paradigm shift in the strategic planner’s role. Updated 03 Sep, 2021 03:39pm
The Covid-19 Silver Lining

The Covid-19 Silver Lining

Khalid Naseem, Head of Strategy, Firebolt, on the unintended benefits of the pandemic. Published 02 Feb, 2021 04:49pm
Agency makeover

Agency makeover

Khalid Naseem on why agencies are failing to integrate the communications function. Updated 15 Oct, 2018 10:54am