Our advertising industry is plagued by mediocrity. Khalid Naseem explains why.
Updated 07 Oct, 2024 12:02pm
Khalid Naseem highlights some of the common malpractices
deployed by Pakistani companies.
Published 31 Jul, 2024 12:22am
Khalid Naseem on how to avoid the pitfalls of bad messaging.
Updated 07 Mar, 2024 12:19pm
Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take.
Updated 27 Feb, 2024 12:39pm
The personal care category is at the forefront of a huge revolution in terms of consumer adoption, writes Khalid Naseem.
Published 18 Oct, 2023 02:42pm
Khalid Naseem on the impact of social media on the food choices of Gen Z and Millennials.
Updated 30 Sep, 2023 01:15pm
Khalid Naseem evokes some of the Pakistani brands that have withstood the test of time.
Published 28 Dec, 2022 01:54am
The structural issues that hamper Pakistan’s economic future.
Published 22 Aug, 2022 10:14am
A new model for integrated marketing communications.
Published 15 Jul, 2022 11:10am
An in-depth understanding of people’s culture is key to success in advertising.
Yet, not many acquire this talent.
Published 24 Mar, 2022 10:56am
Traditional agencies have a chance to regain lost ground by integrating digital technology across their offerings.
Published 24 Jan, 2022 10:23am
Khalid Naseem on how the engagement economy has created a paradigm shift in the strategic planner’s role.
Updated 03 Sep, 2021 03:39pm
Be they creative or digital, the standalone conventional agency model is obsolete, argues Khalid Naseem.
Published 30 Jun, 2021 04:06pm
Khalid Naseem highlights the complexities that go into a car purchasing decision.
Published 11 Mar, 2021 03:42pm
Can Pakistan’s automotive industry take the plunge into the 21st century?
Updated 02 Mar, 2021 03:40pm
Khalid Naseem, Head of Strategy, Firebolt, on the unintended benefits of the pandemic.
Published 02 Feb, 2021 04:49pm
Successful brands don’t do functional or emotional; they do iconic, writes Khalid Naseem.
Published 27 Nov, 2020 02:27pm
Khalid Naseem on the right way to solve Pakistan’s economic problems.
Updated 21 Apr, 2020 02:18pm
Why, despite the talk, agencies are holding on to the status quo.
Updated 18 Dec, 2019 02:36pm
Why fashion brands need to do more
Updated 24 Jun, 2020 04:02pm
