Aurora Magazine

Promoting excellence in advertising

Khalid Naseem

Learning the Rules of Engagement

Learning the Rules of Engagement

Khalid Naseem on how the engagement economy has created a paradigm shift in the strategic planner’s role. Updated 03 Sep, 2021 03:39pm
The Covid-19 Silver Lining

The Covid-19 Silver Lining

Khalid Naseem, Head of Strategy, Firebolt, on the unintended benefits of the pandemic. Published 02 Feb, 2021 04:49pm
Agency makeover

Agency makeover

Khalid Naseem on why agencies are failing to integrate the communications function. Updated 15 Oct, 2018 10:54am