Seven Reasons Why AI Can Fail You
Khalid Naseem enumerates seven reasons why AI doesn’t cut it creatively.
Khalid Naseem
A Culture of Hi, Bye and Burgers
Our advertising industry is plagued by mediocrity. Khalid Naseem explains why.
Hired and Fired
Khalid Naseem highlights some of the common malpractices
deployed by Pakistani companies.
How Not to Misfire the Message
Khalid Naseem on how to avoid the pitfalls of bad messaging.
Rockets or Rickshaws?
Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take.
Personal Care Has a Makeover
The personal care category is at the forefront of a huge revolution in terms of consumer adoption, writes Khalid Naseem.
Food Fetishes and Social Media
Khalid Naseem on the impact of social media on the food choices of Gen Z and Millennials.
Secrets of the Long Distance Runners
Khalid Naseem evokes some of the Pakistani brands that have withstood the test of time.
Pakistan’s Productivity Conundrum
The structural issues that hamper Pakistan’s economic future.
Dealing with the Complexities of a Proliferating Media
A new model for integrated marketing communications.
Is Our Creativity Culturally Obtuse?
An in-depth understanding of people’s culture is key to success in advertising.
Yet, not many acquire this talent.
Last Chance Saloon?
Traditional agencies have a chance to regain lost ground by integrating digital technology across their offerings.
Learning the Rules of Engagement
Khalid Naseem on how the engagement economy has created a paradigm shift in the strategic planner’s role.
Merging Capabilities to Deliver a Better Brand Experience
Be they creative or digital, the standalone conventional agency model is obsolete, argues Khalid Naseem.
A Decision in the Right Direction
Khalid Naseem highlights the complexities that go into a car purchasing decision.
A Long Road to a Faster Lane?
Can Pakistan’s automotive industry take the plunge into the 21st century?
The Covid-19 Silver Lining
Khalid Naseem, Head of Strategy, Firebolt, on the unintended benefits of the pandemic.
Making the Shift to Iconic Branding
Successful brands don’t do functional or emotional; they do iconic, writes Khalid Naseem.
Finding Pakistan’s Competitive Advantage
Khalid Naseem on the right way to solve Pakistan’s economic problems.
Why agencies are failing to adopt real change
Why, despite the talk, agencies are holding on to the status quo.