Aurora Magazine

Promoting excellence in advertising

Ahsan Sheikh

Time to Get Phygital

Time to Get Phygital

Ahsan Sheikh warns against taking a digital-only approach.

Published May 11, 2020 01:59pm
Billboards in the starring role

Billboards in the starring role

Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning.

Published Jun 05, 2018 01:43pm
Outdoors goes digital

Outdoors goes digital

How brands and media agencies can take advantage of the Out of Home digital opportunity.

Updated Nov 28, 2017 12:56pm