Ahsan Shaikh discusses how generative AI has transformed Pakistan’s OOH landscape.
Published 22 Jan, 2025 10:37am
Programmatic DOOH will be a game-changer for advertisers, writes Ahsan Sheikh.
Published 21 Jul, 2023 02:41pm
Ahsan Sheikh illustrates how OOH has become key to smart city development.
Published 02 Feb, 2021 04:59pm
Ahsan Sheikh warns against taking a digital-only approach.
Published 11 May, 2020 01:59pm
Agencies must embed technology deep into their processes and business models
Published 27 Mar, 2019 11:36am
Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning.
Published 05 Jun, 2018 01:43pm
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Updated 13 Feb, 2018 02:07pm
How brands and media agencies can take advantage of the Out of Home digital opportunity.
Updated 28 Nov, 2017 12:56pm
