Aurora Magazine

Promoting excellence in advertising

Ahsan Sheikh

Time to Get Phygital

Time to Get Phygital

Ahsan Sheikh warns against taking a digital-only approach. Published 11 May, 2020 01:59pm
Billboards in the starring role

Billboards in the starring role

Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning. Published 05 Jun, 2018 01:43pm
Outdoors goes digital

Outdoors goes digital

How brands and media agencies can take advantage of the Out of Home digital opportunity. Updated 28 Nov, 2017 12:56pm