Programmatic DOOH will be a game-changer for advertisers, writes Ahsan Sheikh.
Ahsan Sheikh illustrates how OOH has become key to smart city development.
Ahsan Sheikh warns against taking a digital-only approach.
Agencies must embed technology deep into their processes and business models
Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning.
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
How brands and media agencies can take advantage of the Out of Home digital opportunity.