Brands in a Time of Inflation
Sarah Yaldram presents a few basic tips brands should deploy.
Sarah K. Yaldram
Berger Paints: your castle's best friend
Charting Berger Paints' brand odyssey.
No sight for sore eyes
Pakistanis needs to see actions taken by their government, not advertisements that merely aggrandise the leadership.
Inspiring action or inducing sleep?
The Creative Director of Firebolt63 shares some of her favourite, and not-so-favourite, ads.
Be brave and let go
To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.